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Cover; Contents; List of Figures; Acknowledgements; Media in Consumer Culture: An Introduction; The genre of consumer magazines; Magazine covers on newsstands; Scope and arrangement of this book; 1 The Public, Identity and Power in Mediated Consumer Culture; The public in consumer culture; Consumption and identity; Power dynamics of consumer culture; The dialectics of mediated consumer culture; 2 A Research Approach for Mediated Consumer Culture; Participant observation in mediated spaces of consumption; Analysing consumer media texts
The dialectic between ethnographic and text analysis methodologies3 Media Retail Spaces as Multimodal Spectacles: The Case of the Newsstand; The social dynamics of newsstands; The spectacular semiotics of newsstands; Media retail spectacles in consumer culture; 4 Glossiness in Hyperreal Celebrity Portraiture; Celebrities on the magazine cover; Producing 'perfection': The mechanics of glossiness; The discursive power of celebrity glossiness; Glossiness in consumer media; 5 Commodity Choice and Commercial Heteroglossia in Consumer Media; Superlative objects: Commodities on the cover
Commodity-centred lifestyle scenes and narrativesVoice, choice and commercial heteroglossia; 6 Sexiness and Selling: Consumerism's Pornographic Imagination; Beautiful bodies on display; Visual consumption and the sexualized gaze; The functions of the pornographic imagination in consumer media; 7 Paper Mirrors: Images of Ideal Consumers; Face value: Hyperreal faces as ideal types; I contact: The language of direct address; The functions of paper mirroring in consumer media; 8 Media Strategies for Selling Consumer Culture: A Conclusion; Selling consumerism
Consumer culture, media and the publicMediated consumer culture, identity and power; Future opportunities in the study of mediated consumer culture; References; Index
How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture.
English
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