Details

Autor(en) / Beteiligte

• Schwarzkopf, S[Herausgeber]
• Gries, R[Herausgeber]

Titel

Ernest Dichter and Motivation Research : New Perspectives on the Making of Post-war Consumer Culture [electronic resource]

Auflage

1st ed. 2010

Ort / Verlag

London : Palgrave Macmillan UK

Erscheinungsjahr

2010

Link zum Volltext

• SpringerLink Books - AutoHoldings

Beschreibungen/Notizen

• Description based upon print version of record.
• Includes bibliographical references and index.
• Cover; Contents; List of Figures and Table; Preface and Acknowledgements; Notes on Contributors; Part I: Introduction; 1 Ernest Dichter, Motivation Research and the 'Century of the Consumer'; Part II: Dimensions of Ernest Dichter's Work and Personality; 2 From Vienna to the United States and Back: Ernest Dichter and American Consumer Culture; 3 Ernest Dichter: The Motivational Researcher; 4 Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consumer; 5 Ernest Dichter and Consumer Behaviour: Intellectual Primacy and Interpretive Consumer Research
• Part III: The Branding of Consumer Life - Case Studies on Ernest Dichter's Work6 Ernest Dichter's Studies on Automobile Marketing; 7 Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company; 8 The 'Sex of Food': Ernest Dichter, Libido and American Food Advertising; 9 Patriarch or Promoter of the Women's Movement? Ernest Dichter and his Interpretation of the Female Image; Part IV: The European Theatre; 10 Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer
• 11 A Backward Republic or 'Brave New Austria'? Market and Motivation Research in Dichter's Home Country after the Second World War12 The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe; 13 Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain; 14 The 'Depth Boy' - Ernest Dichter and the Post-war German Advertising Elite; 15 'Victim of a Technical Hitch . . .': Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation; Part V: Conclusion
• 16 Motivation Research - Episode or Paradigm Shift? From Ernest Dichter to Consumer Ethnography, Neuromarketing and Bio-powerIndex
• The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
• English