Ergebnis 5 von 5
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Details

Autor(en) / Beteiligte
Titel
From science 2.0 to pharma 3.0 : semantic search and social media in the pharmaceutical industry and STM publishing
Auflage
1st edition
Ort / Verlag
Oxford : Chandos Publishing,
Erscheinungsjahr
2012
Link zum Volltext
Beschreibungen/Notizen
  • Description based upon print version of record.
  • Includes bibliographical references and index.
  • part 1. From science 2.0 (2000-2010) -- part 2. ... and pharma 2.0 ... -- part 3. ... to pharma 3.0 (2010-).
  • Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered
  • English
  • Description based on online resource; title from PDF title page (ebrary, viewed December 20, 2013).
Sprache
Englisch
Identifikatoren
ISBN: 1-78063-375-0
OCLC-Nummer: 865332725
Titel-ID: 9925023166606463
Format
1 online resource (293 p.)
Schlagworte
Online social network, Pharmaceutical industry