Details

Autor(en) / Beteiligte

• Kolt, Laurie

Titel

How to build a thriving fee-for-service practice : integrating the healing side with the business side of psychotherapy [electronic resource]

Link zum Volltext

• Elsevier Books AutoHoldings

Beschreibungen/Notizen

• Description based upon print version of record.
• Includes bibliographical references and index.
• Front Cover; HOW TO BUILD A THRIVING FEE-FOR-SERVICE PRACTICE; CONTENTS; FOREWORD; PREFACE; ABOUT THE AUTHOR; CHAPTER 1. PRIVATE PRACTICE IN TRANSITION; A Cycle of Change; Building Your Ideal Practice; Business Training Is Creative and Fun; Challenges and Opportunities; All Professions Change; How and Why Private Practice Is Changing; Reclaiming Our Identity; The Challenge of Change; What Holds Practitioners Back?; Fifteen Attributes of a Successful, High-Volume Practitioner; Some Thoughts You Might Have; Exercise: Your Ideal Practice: A Guided Visualization
• Crisis versus Opportunity: Shifting Your AttitudeAssignment: Understanding a Business Mindset; CHAPTER 2. CHOOSING A STRATEGIC SPECIALTY; Are You a Generalist or a Specialist?; How Talking Like a Specialist Works; Choosing a Clinical Specialty; Turning Your Clinical Specialty into a Market Niche; Market Niche Specialties; Health Psychology Specialties; Common Market Niches with a Special Perspective; New and Timely Market Niches; Exercise: Choosing Your Market Niche; Assignment: Research Your Market Niche; CHAPTER 3. DEVELOPING YOUR MARKETING PLANS
• Marketing for Therapists: Exploring the OpportunitiesEach of Us Is Unique; Twenty Marketing Ideas to Build Your Practice; Why Marketing Is Good Business; Integrated Marketing; A Summary on Marketing; Marketing Flow Chart; Exercise: Building Your Annual Marketing Plan; Assignment: Laying the Foundation and Building Momentum; CHAPTER 4. HOW TO DO SEMINARS, WORKSHOPS, WRITING, AND LARGE-SCALE PROJECTS; Win-Win-Win Goals; Speaking Engagements: Seminars, Workshops, and Keynotes; Professional Writing; Marketing Therapy-Related Services and Products
• Exercise: Public Speaking-Finding Your Purpose and MessageExercise: Exploring the Writer within You; Assignment: Preparing to Reach the Public; CHAPTER 5. GIVING PSYCHOLOGY AWAY; Working with the Media: Television, Newspapers, and Radio; Television Interviews; Print Interviews; Working in Radio; After Your Media Interview or Show; National Media Exposure; Mobilizing Our Profession; Exercise: Contacting the Media; Assignment: Start Giving Psychology Away; CHAPTER 6. ANATOMY OF A SMALL BUSINESS; Why Write a Business Plan?; What Is a Business Plan?; How to Write a Business Plan
• Exercise: Design Your Business PlanAssignment: Complete Your Executive Summary; CHAPTER 7. STARTING A NEW OFFICE OR RELOCATING; Different Ways to Begin; A Primer for Graduate Students; Relocating an Existing Office; Build in Practice Success from the Beginning; How to Find an Office; Office Management; The Age of Infomatics; Exercise: Preparing for Private Practice While You Are in Graduate School; Exercise: Relocating Your Existing Practice; Assignment: Choosing Your Ideal Office Location; CHAPTER 8. PRACTICE MANAGEMENT TRACKING AND STATISTICS
• The Value of Measuring the Progress toward Your Goals
• Twenty years ago, a therapist could hang up a shingle, make some networking calls, and begin to create a steady stream of referrals. Since then, private practice has changed dramatically. Now therapists everywhere are struggling just to keep their practices going. The need has never been greater for sound business tools for building and marketing a therapy practice. How to Build a Thriving Fee-for-Service Practice is essential reading for newly licensed therapists, seasoned professionals, and others wanting to prepare practitioners for success. How to Build a Thriving Fee-for-Service Pract
• English