Details

Autor(en) / Beteiligte

• Matthews, Doug

Titel

Special event production : the process [electronic resource]

Auflage

1st ed

Link zum Volltext

• Elsevier Books AutoHoldings

Beschreibungen/Notizen

• Includes index.
• SPECIAL EVENT PRODUCTION: THE PROCESS; Copyright; Contents; Preface; Acknowledgements; 1 An Introduction to Special Events and Special Event Production; 1.1 Reasons for Special Events; 1.1.1 Religious; 1.1.2 Political; 1.1.3 Social; 1.1.4 Educational; 1.1.5 Commercial; 1.2 Categories of Special Events; 1.2.1 Meetings and Conferences; 1.2.2 Expositions and Trade Shows; 1.2.3 Celebrations, Ceremonies, and Spectacles; 1.3 The Players; 1.3.1 Event Manager; 1.3.2 Event Planner; 1.3.3 Event Coordinator; 1.3.4 Event Producer; 1.4 The Phases of Event Organization; 1.4.1 The Concept and Proposal Phase
• 1.4.2 The Marketing and Sales Phase1.4.3 The Coordination Phase; 1.4.4 The Execution Phase; 1.4.5 The Followup Phase; 1.5 The Responsibility Areas of Event Organization; 2 Creativity; 2.1 What is Creativity?; 2.1.1 Characteristics of the Creative Person; 2.1.2 Lifespan Development; 2.1.3 Social Environments; 2.2 The Cognitive Process; 2.2.1 Preparation Phase; 2.2.2 Incubation Phase; 2.2.3 Illumination Phase; 2.2.4 Translation Phase; 2.3 The External Environment; 2.3.1 Quantity Equals Quality; 2.3.2 Suspending Judgment; 2.3.3 Relax and Have Fun; 2.3.4 Continue to Learn; 2.3.5 Practice
• 2.4 Creativity Techniques and Methods2.4.1 Conceptual Combinations; 2.4.2 Analogies; 2.4.3 Reversals; 2.4.4 Classical Brainstorming; 2.4.5 Lateral Thinking; 3 Budgeting; 3.1 Preparing the Production Budget; 3.1.1 Developing a System to Track Expenses; 3.1.2 Developing a List of Expense Categories; 3.1.3 Researching and Categorizing Actual Expenses; 3.1.4 Tracking and Updating Expenses; 3.1.5 Handling Contingencies and Unexpected Expenses; 3.2 Managing Cash Flow; 3.3 Making a Profit; 3.3.1 Markup of Supplier Costs; 3.3.2 Hourly Fee; 3.3.3 Combination Markup and Fee; 3.4 Budget Layouts
• 3.5 Other Financial Considerations3.5.1 The Employee/Contractor Decision; 3.5.2 Event Insurance; 3.5.3 Taxes; 3.5.4 Workers' Compensation; 4 Proposals; 4.1 What Wins Business?; 4.1.1 Creativity; 4.1.2 Professionalism; 4.1.3 Experience; 4.2 Preparing a Winning Proposal; 4.2.1 Content; 4.2.2 Format; 4.2.3 Use of Technology; 4.3 Delivering a Winning Proposal; 4.3.1 Mail,Courier, or E-Mail; 4.3.2 Live Presentation; 4.3.3 Timing and Followup; 4.4 Ethical Considerations; 4.4.1 Copyright and Intellectual Property; 4.4.2 Other Ethics Issues; 5 The Production Team
• 5.1 Assembling and Organizing the Team5.1.1 Assembling the Team; 5.1.2 Organizing the Team; 5.2 Working with the Team: Concept and Proposal Phase; 5.3 Working with the Team: Coordination Phase; 5.3.1 Running Efficient Meetings; 5.3.2 The Producer's Tasks during the Coordination Phase; 5.4 Working with the Team: Execution Phase; 5.4.1 Conflict Resolution; 5.4.2 The Producer's Tasks during the Execution Phase; 5.5 Health and Safety Issues; 6 Contract Management; 6.1 Definition of a Contract; 6.1.1 Elements of a Contract; 6.2 What Should be Included in a Contract; 6.2.1 Terms and Conditions
• 6.2.2 Clauses
• This must-have guide to special event production looks deep the behind-the-scene of an event, and dissects what it is that creates success. It analyses the process - the planning and business aspects to provide a unique guide to producing events. It explains thoroughly, budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.Incorporating pedagogical features, this easy-to-read book is packed with photographs, diagrams, flow charts, checklists, sample forms, and real-life examples. It steps through the whole proce
• English