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Palmerston North, N.Z. : Department of Marketing, Massey University,
Erscheinungsjahr
1990-
Druckausgabe
Beschreibungen/Notizen
Refereed/Peer-reviewed
Archived by the National Library of New Zealand.
Hypertext links contained in the archived instances of this title are non-functional.
Marketing Bulletin is a refereed journal, published by the Massey University Department of Marketing, that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research. Full text of individual articles is available in PDF format.
Volume 1 (1990); title from article PDF (publisher's Web site, viewed January 31, 2023).
Volume 27 (2017) (publisher's Web site, viewed on January 31, 2023).