Details

Autor(en) / Beteiligte

• Geyer-Schulz, AndreasMeyer-Waarden, Lars

Titel

Special issue: Customer empowerment

Ort / Verlag

[Verlagsort nicht ermittelbar] : KIT Scientific Publishing

Erscheinungsjahr

2014

Beschreibungen/Notizen

• Open Access
• The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research
• ENGLISH