Degrees in Mathematics from the University of Warwick and Psychology from Birkbeck College, University of London and doctorate in cognitive psychology from Oxford University. he has worked in four British universities, in positions ranging from lecturer to head of department, often in a multidisciplinary team. He has taught a wide range of psychological topics, but primarily in the area of social cognition, culture and media. His books include: The Psychology of Interpersonal Perception and Stereotypes, Cognition & Culture. He is the editor of the twenty volume Psychology Focus series published by Routledge. Currently he is researching into the cultural context of media interpretation, particularly the representation of Japanese popular culture in the Western media