Formerly a fashion producer, Katie Baron is a prolific London-based writer, brand strategist, author and trends director with extensive experience within the fashion, retail and design industries. Her last 15 years have been spent traversing the worlds of visual merchandising and store design for Habitat and Liberty; brand consultancy and project management at Yellowdoor, fashion production at Harpers Bazaar UK and editorial adventures for Dazed & Confused, The Times, Esquire, Glass, Vogue, Muse, Hole & Corner, 125, Kilgour (The Culture Essays) and VOLT. She is also the global Head of Retail (Trends, Insights & Innovations) at Stylus Media Group - a leading research & advisory agency, and frequently speaks at conferences including Retail Design Expo, International Retail Design Conference and Decoded Fashion (London, Milan and Tokyo). She’s also an inaugural member of London College of Fashion’s digital anthropology laboratory think-tank; and a regular contributor to award-winning fashion website SHOWstudio.com. Katie has published two books, Stylists: New Fashion Visionaries (March 2012) and Fashion & Music: Fashion Creatives Shaping Pop Culture (August 2016).