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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52

2012

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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70

2021

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The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95

2020

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Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289

2012

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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

International journal of interactive multimedia and artificial intelligence, 2019-06, Vol.5 (5), p.134-144

Lies, Jan

2019

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A strategic framework for artificial intelligence in marketing

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.30-50

2021

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An emerging theory of loyalty program dynamics

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.71-95

2021

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Marketing and business performance

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.102-119

Morgan, Neil A.

2012

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Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Management science, 2019-01, Vol.65 (1), p.286-300

2019

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In pursuit of an effective B2B digital marketing strategy in an emerging market

Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1085-1108

2019

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Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Journal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.670-694

2020

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Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Journal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.422-448

2020

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Green marketing strategies: an examination of stakeholders and the opportunities they present

Journal of the Academy of Marketing Science, 2011-02, Vol.39 (1), p.158-174

2011

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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Journal of advertising, 2014-04, Vol.43 (2), p.128-141

2014

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The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

Journal of the Academy of Marketing Science, 2020-03, Vol.48 (2), p.203-221

2020

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Identifying Customer Needs from User-Generated Content

Marketing science (Providence, R.I.), 2019-01, Vol.38 (1), p.1-20

2019

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Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.366-383

2018

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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.115-127

2014

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The Role of Search Engine Optimization in Search Marketing

Marketing science (Providence, R.I.), 2013-07, Vol.32 (4), p.644-651

2013

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The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Marketing science (Providence, R.I.), 2012-03, Vol.31 (2), p.216-235

2012

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Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

Journal of the Academy of Marketing Science, 2010-04, Vol.38 (2), p.119-140

Varadarajan, Rajan

2010

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What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

Journal of the Academy of Marketing Science, 2023, Vol.51 (1), p.198-221

2023

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Sentence-Based Text Analysis for Customer Reviews

Marketing science (Providence, R.I.), 2016-11, Vol.35 (6), p.953-975

2016

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Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.37-55

2019

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A Logit Model of Brand Choice Calibrated on Scanner Data

Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.29-48

2008

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Frontiers of the marketing paradigm in the third millennium

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

The future of social media in marketing

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

A strategic framework for artificial intelligence in marketing

An emerging theory of loyalty program dynamics

Marketing and business performance

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

In pursuit of an effective B2B digital marketing strategy in an emerging market

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

Green marketing strategies: an examination of stakeholders and the opportunities they present

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

The give and take of cause-related marketing: purchasing cause-related products licenses consumer indulgence

Identifying Customer Needs from User-Generated Content

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

The Role of Search Engine Optimization in Search Marketing

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs

Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises

What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies

Sentence-Based Text Analysis for Customer Reviews

Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales

A Logit Model of Brand Choice Calibrated on Scanner Data

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