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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing

Journal of global marketing, 2016-03, Vol.29 (2), p.55-56

2016

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What do we mean by sustainability marketing?

Journal of marketing management, 2019-02, Vol.35 (3-4), p.277-309

2019

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of advertising, 2023-01, Vol.52 (1), p.133-144

2023

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Sustainability marketing research: past, present and future

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1186-1219

2014

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Optimising digital marketing and social media strategy: from push to pull to performance

Journal of marketing management, 2022-05, Vol.38 (7-8), p.709-739

2022

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Emoji rhetoric: a social media influencer perspective

Journal of marketing management, 2018-10, Vol.34 (15-16), p.1272-1295

2018

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Marketing technology for adoption by small business

The Service industries journal, 2015-09, Vol.35 (11-12), p.655-669

2015

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Sustainable fashion social media influencers and content creation calibration

International journal of advertising, 2022-01, Vol.41 (1), p.150-177

2022

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The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Journal of management information systems, 2021-07, Vol.38 (3), p.855-888

2021

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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Journal of advertising, 2014-04, Vol.43 (2), p.128-141

2014

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The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

Journal of relationship marketing (Binghamton, N.Y.), 2020-10, Vol.19 (4), p.287-308

Ebrahim, Reham Shawky

2020

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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.115-127

2014

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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International journal of advertising, 2017-01, Vol.36 (5), p.798-828

2017

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Toward a 7-P framework for international marketing

Journal of strategic marketing, 2020-11, Vol.28 (8), p.681-701

2020

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Marketing innovation: a systematic review

Journal of marketing management, 2020-06, Vol.36 (9-10), p.763-793

2020

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of marketing communications, 2023-01, Vol.29 (1), p.1-25

2023

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Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

International journal of production research, 2017-11, Vol.55 (22), p.6710-6731

2017

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Selling whiteness? – A critical review of the literature on marketing and racism

Journal of marketing management, 2018-01, Vol.34 (1-2), p.134-177

Davis, Judy Foster

2018

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The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

International journal of advertising, 2021-05, Vol.40 (3), p.327-375

2021

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Historical research in marketing theory and practice: a review essay

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1239-1291

2014

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing

What do we mean by sustainability marketing?

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Sustainability marketing research: past, present and future

Optimising digital marketing and social media strategy: from push to pull to performance

Emoji rhetoric: a social media influencer perspective

Marketing technology for adoption by small business

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Sustainable fashion social media influencers and content creation calibration

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Toward a 7-P framework for international marketing

Marketing innovation: a systematic review

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

Importance of relationship marketing in higher education management: the perspective of university teachers

Country branding research: a decade’s systematic review

Selling whiteness? – A critical review of the literature on marketing and racism

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Historical research in marketing theory and practice: a review essay

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