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Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness

Journal of current issues and research in advertising, 2017-07, Vol.38 (2), p.129-145

2017

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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International journal of advertising, 2017-01, Vol.36 (5), p.798-828

2017

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Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing

Journal of global marketing, 2016-03, Vol.29 (2), p.55-56

2016

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of advertising, 2023-01, Vol.52 (1), p.133-144

2023

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StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

Journal of travel & tourism marketing, 2021-10, Vol.38 (8), p.819-832

2021

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eWOM credibility on social networking sites: A framework

Journal of marketing communications, 2017-03, Vol.23 (2), p.149-161

2017

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Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

Health marketing quarterly, 2024, Vol.41 (1), p.1-10

2024

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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of interactive advertising, 2019-01, Vol.19 (1), p.58-73

2019

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Relationship Marketing in the Agrifood Industry

Journal of international food & agribusiness marketing, 2024-01, Vol.36 (1), p.1-2

2024

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Journal of advertising, 2014-04, Vol.43 (2), p.128-141

2014

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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.115-127

2014

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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Toward a 7-P framework for international marketing

Journal of strategic marketing, 2020-11, Vol.28 (8), p.681-701

2020

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Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

International journal of production research, 2017-11, Vol.55 (22), p.6710-6731

2017

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Sustainable fashion social media influencers and content creation calibration

International journal of advertising, 2022-01, Vol.41 (1), p.150-177

2022

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The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Journal of marketing communications, 2023-01, Vol.29 (1), p.1-25

2023

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Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines

Journal of Asia-Pacific business, 2021-07, Vol.22 (3), p.164-181

2021

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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of strategic marketing, 2014-11, Vol.22 (7), p.563-586

2014

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Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

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The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

International journal of advertising, 2021-05, Vol.40 (3), p.327-375

2021

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Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Journal of advertising, 2014-04, Vol.43 (2), p.181-195

2014

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

eWOM credibility on social networking sites: A framework

Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Relationship Marketing in the Agrifood Industry

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Importance of relationship marketing in higher education management: the perspective of university teachers

Toward a 7-P framework for international marketing

Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

Country branding research: a decade’s systematic review

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Sustainable fashion social media influencers and content creation calibration

The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

Green Marketing Practices and Issues: A Comparative Study of Selected Firms in Indonesia and Philippines

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Customer Engagement: Exploring Customer Relationships Beyond Purchase

The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers

Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

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