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Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness

Journal of current issues and research in advertising, 2017-07, Vol.38 (2), p.129-145

2017

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

International journal of advertising, 2017-01, Vol.36 (5), p.798-828

2017

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Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing

Journal of global marketing, 2016-03, Vol.29 (2), p.55-56

2016

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of advertising, 2023-01, Vol.52 (1), p.133-144

2023

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What do we mean by sustainability marketing?

Journal of marketing management, 2019-02, Vol.35 (3-4), p.277-309

2019

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StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

Journal of travel & tourism marketing, 2021-10, Vol.38 (8), p.819-832

2021

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Optimising digital marketing and social media strategy: from push to pull to performance

Journal of marketing management, 2022-05, Vol.38 (7-8), p.709-739

2022

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Sustainability marketing research: past, present and future

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1186-1219

2014

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Emoji rhetoric: a social media influencer perspective

Journal of marketing management, 2018-10, Vol.34 (15-16), p.1272-1295

2018

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Marketing technology for adoption by small business

The Service industries journal, 2015-09, Vol.35 (11-12), p.655-669

2015

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eWOM credibility on social networking sites: A framework

Journal of marketing communications, 2017-03, Vol.23 (2), p.149-161

2017

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Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

Health marketing quarterly, 2024, Vol.41 (1), p.1-10

2024

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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of interactive advertising, 2019-01, Vol.19 (1), p.58-73

2019

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Relationship Marketing in the Agrifood Industry

Journal of international food & agribusiness marketing, 2024-01, Vol.36 (1), p.1-2

2024

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Journal of advertising, 2014-04, Vol.43 (2), p.128-141

2014

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The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

Journal of management information systems, 2021-07, Vol.38 (3), p.855-888

2021

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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.115-127

2014

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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Toward a 7-P framework for international marketing

Journal of strategic marketing, 2020-11, Vol.28 (8), p.681-701

2020

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Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

International journal of production research, 2017-11, Vol.55 (22), p.6710-6731

2017

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Marketing innovation: a systematic review

Journal of marketing management, 2020-06, Vol.36 (9-10), p.763-793

2020

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Being Human: How Anthropomorphic Presentations Can Enhance Advertising Effectiveness

The Marketing Mix Revisited: Towards the 21st Century Marketing

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Exciting and New Perspectives in Cross-Cultural and Cross-National Research in Marketing

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

What do we mean by sustainability marketing?

StayHome today so we can #TravelTomorrow: tourism destinations' digital marketing strategies during the Covid-19 pandemic

Optimising digital marketing and social media strategy: from push to pull to performance

Sustainability marketing research: past, present and future

Emoji rhetoric: a social media influencer perspective

Marketing technology for adoption by small business

eWOM credibility on social networking sites: A framework

Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Relationship Marketing in the Agrifood Industry

The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Importance of relationship marketing in higher education management: the perspective of university teachers

Toward a 7-P framework for international marketing

Pricing decisions in closed-loop supply chains with marketing effort and fairness concerns

Marketing innovation: a systematic review

Country branding research: a decade’s systematic review

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

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