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What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?

FIIB business review, 2024-05, Vol.13 (3), p.283-285

Rana, Sudhir

2024

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Factores de gestión competitiva del Pueblo Mágico de Tapijulapa desde la perspectiva de sus actores involucrado

Pasos (Tenerife (Canary Islands)), 2024-01, Vol.22 (1), p.166

2024

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Marketing executives and corporate performance: From the perspective of marketing digitalization

International review of economics & finance, 2024-06, Vol.93, p.631-644

2024

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Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

Health marketing quarterly, 2024, Vol.41 (1), p.1-10

2024

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Streamlining Variations

Pharmaceutical technology Europe, 2024-04, Vol.36 (4), p.6-6

Thomas, Felicity

2024

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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AI-powered marketing: What, where, and how?

International journal of information management, Article 102783

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Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings

Administrative sciences, 2024-04, Vol.14 (4), p.66

2024

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Conceptualization of Digital Marketing Development Capabilities indicators of Insurance Industry in Iran

Pizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2024-03, Vol.17 (63), p.241-272

2024

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Marketing Efficiency of Autarkic Systems: The Case of North Korea

Journal of macromarketing, 2024-06, Vol.44 (2), p.371-391

2024

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O marketing social frente Ã Pandemia de COVID-19 Social marketing in front of the COVID-19 Pandemic

GeSec : Revista de Gestão e Secretariado, 2023-04, Vol.14 (4), p.4776

2023

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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ENTREPRENEURIAL MARKETING OF STARTUPS: CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C/MARKETING EMPREENDEDOR DE STARTUPS: PESQUISA BIBLIOGRAFICA CONSTRUTIVISTA BASEADA NO PROKNOW-C/MARKETING EMPRESARIAL DE STARTUPS: INVESTIGACION BIBLIOGRAFICA CONSTRUCTIVISTA BASADA EN PROKNOW-C

Revista Eletrônica de Estratégia & Negócios, 2023-01, Vol.16 (1)

2023

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Commentary on Manthey et al.: No more missed opportunities—We need to address the absence of robust and comprehensive evaluations about the real‐world impact of statutory restrictions on alcohol marketing

Addiction (Abingdon, England), 2024-05, Vol.119 (5), p.812-814

Critchlow, Nathan

2024

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Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework

Organizational dynamics, 2024, Article 101044

2024

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Medicines update: February 2024

Veterinary record, 2024-04, Vol.194 (8), p.298-298

2024

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Ecological momentary assessment of digital food and beverage marketing exposure and impact in young adults: A feasibility study

Appetite, 2024-06, Vol.197, p.107338-107338, Article 107338

2024

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Social media, relationship marketing and corporate ESG performance

Finance research letters, 2024-05, Vol.63, Article 105288

2024

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junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok

The international journal of behavioral nutrition and physical activity, 2024-04, Vol.21 (1), p.37-37

2024

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Research progress of tourism marketing over 30 years: Bibliometrics based on CiteSpace

Ecological indicators, 2024-05, Vol.162, p.112059, Article 112059

2024

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Misleading conclusion from limited research approach: Comment on Manthey et al. ‘Restricting alcohol marketing to reduce alcohol consumption: A systematic review of the empirical evidence for one of the “best buys”’

Addiction (Abingdon, England), 2024-06, Vol.119 (6), p.1139-1140

Casswell, Sally

2024

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Entrepreneurial opportunities and possibilities for financing marketing activities using EU Funds

Journal of economic and social development (Varaždin), 2022-09, Vol.9 (2), p.01-12

2022

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Ebtisam Labib

2024

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What, Why and How ‘Shared Goals’ Are Important in Academic Research? What Is There for Marketing Scholars?

Factores de gestión competitiva del Pueblo Mágico de Tapijulapa desde la perspectiva de sus actores involucrado

Marketing executives and corporate performance: From the perspective of marketing digitalization

Engaging the front line: The important role of practitioner papers in health marketing and practical guidance to facilitate publication

Streamlining Variations

Importance of relationship marketing in higher education management: the perspective of university teachers

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

AI-powered marketing: What, where, and how?

Exploring the Role of Socially Responsible Marketing in Promoting Diversity, Equity, and Inclusion in Organizational Settings

Conceptualization of Digital Marketing Development Capabilities indicators of Insurance Industry in Iran

Marketing Efficiency of Autarkic Systems: The Case of North Korea

O marketing social frente Ã Pandemia de COVID-19 Social marketing in front of the COVID-19 Pandemic

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

ENTREPRENEURIAL MARKETING OF STARTUPS: CONSTRUCTIVIST BIBLIOGRAPHIC RESEARCH BASED ON PROKNOW-C/MARKETING EMPREENDEDOR DE STARTUPS: PESQUISA BIBLIOGRAFICA CONSTRUTIVISTA BASEADA NO PROKNOW-C/MARKETING EMPRESARIAL DE STARTUPS: INVESTIGACION BIBLIOGRAFICA CONSTRUCTIVISTA BASADA EN PROKNOW-C

Commentary on Manthey et al.: No more missed opportunities—We need to address the absence of robust and comprehensive evaluations about the real‐world impact of statutory restrictions on alcohol marketing

Assessing digital responsibility in a digital-first world: Revisiting the U-commerce framework

Medicines update: February 2024

Ecological momentary assessment of digital food and beverage marketing exposure and impact in young adults: A feasibility study

Social media, relationship marketing and corporate ESG performance

junkfluenced: the marketing of unhealthy food and beverages by social media influencers popular with Canadian children on YouTube, Instagram and TikTok

Research progress of tourism marketing over 30 years: Bibliometrics based on CiteSpace

Misleading conclusion from limited research approach: Comment on Manthey et al. ‘Restricting alcohol marketing to reduce alcohol consumption: A systematic review of the empirical evidence for one of the “best buys”’

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Entrepreneurial opportunities and possibilities for financing marketing activities using EU Funds

Artificial intelligence in marketing: exploring current and future trends

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