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Provinz erzählen: Wie die Uckermark zu einem Raum des guten Lebens wird

1, 2025

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When travel blurs the self: The role of self-diagnosticity in tourist pay-what-you-want

Tourism management (1982), 2025-02, Vol.106, p.105001, Article 105001

2025

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Tit for tat: How hotel guests can be convinced to do their part to reduce energy consumption

Tourism management (1982), 2025-02, Vol.106, p.105010, Article 105010

2025

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Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies

Food quality and preference, 2025-02, Vol.123, p.105314, Article 105314

De Hooge, Ilona E.

2025

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Global dynamics and numerical simulation of a modified epidemiological model for viral marketing on social networks

Mathematics and computers in simulation, 2025-02, Vol.228, p.225-244

2025

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Agency selling or reselling: The role of cause marketing

European journal of operational research, 2025-01, Vol.320 (2), p.343-357

2025

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Consumer segmentation with large language models

Journal of retailing and consumer services, 2025-01, Vol.82, p.104078, Article 104078

2025

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Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges

Addictive behaviors, 2025-01, Vol.160, p.108161, Article 108161

2025

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How do fandom types differ? A taxonomy of K-pop fandom with network embedding

Entertainment computing, 2025-01, Vol.52, p.100767, Article 100767

2025

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A food well-being index for sustainable eating behavior: Construction, validation, and implementation

Food quality and preference, 2025-01, Vol.122, p.105295, Article 105295

2025

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Order-sensitive competitive revenue maximization for viral marketing in social networks

Information sciences, 2025-01, Vol.689, p.121474, Article 121474

2025

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Das Neue Werberecht Für Ärzte: Auch Ärzte dürfen Werben

Bahner, Beate

1, 2025

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Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Journal of finance, accounting, and management, 2025-01, Vol.16 (1), p.1-11

2025

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Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

Food quality and preference, 2025-01, Vol.122, p.105294, Article 105294

2025

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Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

Journal of Advanced Research in Applied Sciences and Engineering Technology, 2025-01, Vol.43 (2), p.134-147

2025

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How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The branding power of social media influencers: an interactive marketing approach

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A bibliometric review and content analysis of research trends in sensory marketing

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana

Cogent social sciences, 2024-12, Vol.10 (1)

2024

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Categorization of contemporary art collectors in Japan: clustering by art purchase motivations and psychographic characteristics

Cogent social sciences, 2024-12, Vol.10 (1)

2024

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The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Artificial intelligence in marketing: exploring current and future trends

Cogent business & management, 2024-12, Vol.11 (1)

Labib, Ebtisam

2024

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Provinz erzählen: Wie die Uckermark zu einem Raum des guten Lebens wird

When travel blurs the self: The role of self-diagnosticity in tourist pay-what-you-want

Tit for tat: How hotel guests can be convinced to do their part to reduce energy consumption

Increasing the purchase intentions for suboptimal products: Comparing potential marketing strategies

Global dynamics and numerical simulation of a modified epidemiological model for viral marketing on social networks

Agency selling or reselling: The role of cause marketing

Consumer segmentation with large language models

Not always as advertised: Different effects from viewing safer gambling (harm prevention) adverts on gambling urges

How do fandom types differ? A taxonomy of K-pop fandom with network embedding

A food well-being index for sustainable eating behavior: Construction, validation, and implementation

Order-sensitive competitive revenue maximization for viral marketing in social networks

Das Neue Werberecht Für Ärzte: Auch Ärzte dürfen Werben

Proximate Determinants of Artificial Intelligence Acceptance on Bancassurance Growth and Management in India

Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

Understanding Factors Influencing the Adoption of Digital Marketing Among Small Businesses: The Application of Decomposed Model of the Theory of Planned Behaviour (TPB)

How does greenwashing affect green word of mouth through green skepticism? Empirical research for fast fashion Business

The branding power of social media influencers: an interactive marketing approach

A bibliometric review and content analysis of research trends in sensory marketing

Tourists satisfaction in destination selection determinants and revisit intentions; perspectives from Ghana

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Analyzing CSR and customer engagement through green banking digitalization: with the mediating effect of perceived environmental value and moderation effect of customer’s eco-consciousness

Categorization of contemporary art collectors in Japan: clustering by art purchase motivations and psychographic characteristics

The moderating effects of involvement on the relationships between key opinion leaders, customer’s attitude and purchase intention on social media

Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector

Artificial intelligence in marketing: exploring current and future trends

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