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Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790

2020

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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

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Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

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Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722

2015

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Data-driven marketing for growth and profitability

EuroMed Journal of Business, 2021-10, Vol.16 (4), p.381-398

2021

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

Journal of research in interactive marketing, 2023-03, Vol.17 (2), p.232-256

2023

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The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194

2020

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Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424

2020

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International dynamic marketing capabilities: developments and a research agenda

International marketing review, 2024-03, Vol.41 (1), p.1-41

2024

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Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

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The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53

2015

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Evaluation and decision making in social media marketing

Management decision, 2017-01, Vol.55 (1), p.15-31

2017

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Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

2020

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Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439

2021

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Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151

2020

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YouTube marketing: how marketers' video optimization practices influence video views

Internet research, 2020-10, Vol.30 (6), p.1689-1707

Tafesse, Wondwesen

2020

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New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

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Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

The journal of product & brand management, 2021-05, Vol.30 (5), p.707-725

2021

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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Metaverse – the new marketing universe

The Journal of business strategy, 2023-04, Vol.44 (3), p.119-125

2023

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The influence of e-word-of-mouth on hotel occupancy rate

International journal of contemporary hospitality management, 2016-09, Vol.28 (9), p.2035-2051

2016

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The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

Journal of research in interactive marketing, 2016-01, Vol.10 (1), p.33-49

2016

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Don’t you (forget about me)

Business to business digital content marketing: marketers’ perceptions of best practice

Analysis of content creation in social media by B2B companies

Antecedents of social media B2B use in industrial marketing context: customers’ view

Data-driven marketing for growth and profitability

Social media and consumer engagement: a review and research agenda

The role of digital channels in industrial marketing communications

From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

The influence of YouTubers on followers’ use intention

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International dynamic marketing capabilities: developments and a research agenda

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

The impact of brand communication on brand equity through Facebook

Evaluation and decision making in social media marketing

Planning a goal-oriented B2B content marketing strategy

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

Content marketing capability building: a conceptual framework

YouTube marketing: how marketers' video optimization practices influence video views

New frontiers and future directions in interactive marketing: Inaugural Editorial

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

Revisiting product classification to examine content marketing practices

Metaverse – the new marketing universe

The influence of e-word-of-mouth on hotel occupancy rate

The use of social media among business-to-business sales professionals in China: How social media helps create and solidify guanxi relationships between sales professionals and customers

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