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The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks

International marketing review, 2013-05, Vol.30 (3), p.189-210

2013

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Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets

International marketing review, 2022-06, Vol.39 (3), p.734-754

2022

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Developing and deploying marketing agility in an emerging economy: the case of Blue Skies

International marketing review, 2019-05, Vol.36 (2), p.190-212

2019

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Africa rising in an emerging world: an international marketing perspective

International marketing review, 2018-07, Vol.35 (4), p.550-559

2018

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How national cultural values affect pro-environmental consumer behavior

International marketing review, 2012-10, Vol.29 (6), p.623-646

Soyez, Katja

2012

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Evaluating the green advertising practices of international firms: a trend analysis

International marketing review, 2011-01, Vol.28 (1), p.6-33

2011

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International projects and political risk management by multinational enterprises: insights from multiple emerging markets

International marketing review, 2021-10, Vol.38 (6), p.1113-1142

2021

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Resource indivisibility, lumpy costs and the multinationality–performance relationship

International marketing review, 2021-05, Vol.38 (3), p.539-563

2021

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MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity

International marketing review, 2017-01, Vol.34 (6), p.885-908

2017

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Internationalisation of service firms through corporate social entrepreneurship and networking

International marketing review, 2014-11, Vol.31 (6), p.576-600

2014

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Perceptions and effects of cross-national corporate reputation: The role of Hofstede’s cultural value approach

International marketing review, 2017-01, Vol.34 (6), p.909-944

2017

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International marketing adaptation versus standardisation of multinational companies

International marketing review, 2009-07, Vol.26 (4/5), p.477-500

2009

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MNEs’ regional headquarters and their CSR agenda in the African context

International marketing review, 2015-09, Vol.32 (5), p.576-602

2015

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A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

International marketing review, 2013-01, Vol.30 (4), p.297-322

2013

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Multi-country collaborative innovation in the internationalisation process

International marketing review, 2017-01, Vol.34 (1), p.109-137

2017

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The interaction between environment and strategic orientation in born globals’ choice of entry mode

International marketing review, 2013-01, Vol.30 (6), p.536-558

2013

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A contingency approach to international marketing strategy and decision-making structure among exporting firms

International marketing review, 2012-02, Vol.29 (1), p.54-87

2012

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The internationalization of emerging market business groups: an integrated literature review

International marketing review, , Vol.27 (2), p.245-262

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Choosing between wholly-owned subsidiaries and joint ventures of MNCs from an emerging market

International marketing review, 2010-06, Vol.27 (3), p.338-365

2010

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Corruption and brand value

International marketing review, 2016-01, Vol.33 (6), p.758-780

2016

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International market selection and segmentation: a two-stage model

International marketing review, , Vol.28 (3), p.267-290

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Understanding international web site usage: A cross‐national study of German, Brazilian, and Taiwanese online consumers

International marketing review, 2006-01, Vol.23 (1), p.83-97

2006

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The influence of marketing capabilities on economic international performance

International marketing review, 2008-01, Vol.25 (6), p.651-673

2008

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Excitement or sophistication? A preliminary exploration of online brand personality

International marketing review, 2006-05, Vol.23 (3), p.279-303

Okazaki, Shintaro

2006

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Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia

International marketing review, 2012-10, Vol.29 (6), p.597-622

2012

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The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks

Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets

Developing and deploying marketing agility in an emerging economy: the case of Blue Skies

Africa rising in an emerging world: an international marketing perspective

How national cultural values affect pro-environmental consumer behavior

Evaluating the green advertising practices of international firms: a trend analysis

International projects and political risk management by multinational enterprises: insights from multiple emerging markets

Resource indivisibility, lumpy costs and the multinationality–performance relationship

MNCs and religious influences in global markets: Drivers of consumer-based halal brand equity

Internationalisation of service firms through corporate social entrepreneurship and networking

Perceptions and effects of cross-national corporate reputation: The role of Hofstede’s cultural value approach

International marketing adaptation versus standardisation of multinational companies

MNEs’ regional headquarters and their CSR agenda in the African context

A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid

Multi-country collaborative innovation in the internationalisation process

The interaction between environment and strategic orientation in born globals’ choice of entry mode

A contingency approach to international marketing strategy and decision-making structure among exporting firms

The internationalization of emerging market business groups: an integrated literature review

Choosing between wholly-owned subsidiaries and joint ventures of MNCs from an emerging market

Corruption and brand value

International market selection and segmentation: a two-stage model

Understanding international web site usage: A cross‐national study of German, Brazilian, and Taiwanese online consumers

The influence of marketing capabilities on economic international performance

Excitement or sophistication? A preliminary exploration of online brand personality

Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia

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