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New thinking for new events: from content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams

Folio, the magazine for magazine management, 2016-01, p.18

Mickey, Bill

2016

Volltextzugriff (PDF)

Lackluster email performance? Try these tips: from list growth to mobile, there are plenty of ways to boost your email marketing tactics

Folio, the magazine for magazine management, 2016-01, p.44

Mickey, Bill

2016

Volltextzugriff (PDF)

Bonnier launches e-learning platform: enthusiast content aligns especially well with topic-relevant coursework

Folio, the magazine for magazine management, 2016-01, p.29

Mickey, Bill

2016

Volltextzugriff (PDF)

2016 The magazine industry Superbook one super source of suppliers

Folio, the magazine for magazine management, 2015-12, p.73

Mickey, Bill

2015

Volltextzugriff (PDF)

ABM rebrands as connective: a flawless execution of new initiatives will be crucial as the SNA division attempts to unite a diverse member base under common business goals

Folio, the magazine for magazine management, 2015-12, Vol.44 (6), p.14

Mickey, Bill

2015

Volltextzugriff (PDF)

Rethinking the production department's role: specialists are now generalists in an age when the more you know, the more secure your career will be

Folio, the magazine for magazine management, 2015-12, Vol.44 (6), p.10

Mickey, Bill

2015

Volltextzugriff (PDF)

Setting up your own private ad exchange: private exchanges are still a good way for publishers to get in on the programmatic action

Folio, the magazine for magazine management, 2015-12, Vol.44 (6), p.60

Mickey, Bill

2015

Volltextzugriff (PDF)

Fire up your first-party data

Folio, the magazine for magazine management, 2015-12, Vol.44 (6), p.5

Mickey, Bill

2015

Volltextzugriff (PDF)

130 of Magazine Media's best and brightest

Folio, the magazine for magazine management, 2015-10, Vol.44 (5), p.5

Mickey, Bill

2015

Volltextzugriff (PDF)

Maker media launches mini-versions of its maker faires: the small-scale events will promote the brand and help it hit one million attendees across its portfolio

Folio, the magazine for magazine management, 2015-10, p.63

Mickey, Bill

2015

Volltextzugriff (PDF)

Secrets of the top editors

Folio, the magazine for magazine management, 2015-10, p.8

Mickey, Bill

2015

Volltextzugriff (PDF)

In editorial salaries, males out-earn females. By a lot: age, geography and post-grad degrees also determine higher pay, but a significant gender gap persists among editors at all levels

Folio, the magazine for magazine management, 2015-10, Vol.44 (5), p.12

Mickey, Bill

2015

Volltextzugriff (PDF)

Defying advertising gravity

Folio, the magazine for magazine management, 2015-08, Vol.44 (4), p.5

Mickey, Bill

2015

Volltextzugriff (PDF)

Selling to grow: why Dwell Media made the surprising move to divest its flagship event Dwell on Design

Folio, the magazine for magazine management, 2015-08, p.10

Mickey, Bill

2015

Volltextzugriff (PDF)

Managing the message: association media groups are incorporating marketing communications with traditional content delivery strategies for a much more powerful voice of advocacy

Folio, the magazine for magazine management, 2015-08, p.12

Mickey, Bill

2015

Volltextzugriff (PDF)

Making the case for unpaid circ: regional titles see promise in free distribution models

Folio, the magazine for magazine management, 2015-08, p.41

Mickey, Bill

2015

Volltextzugriff (PDF)

Powering marketing services with data: it's one thing to say you're using big data, it's another to build a business off of it

Folio, the magazine for magazine management, 2015-08, Vol.44 (4), p.11

Mickey, Bill

2015

Volltextzugriff (PDF)

Forbes leverages industry boom in recognition events: a 30 under 30 list transforms into a major live event franchise

Folio, the magazine for magazine management, 2015-06, Vol.44 (3), p.22

Mickey, Bill

2015

Volltextzugriff (PDF)

A look at Bonnier's system for activating event attendees: create a face-to-face experience with a prequalified audience of buyers, browsers and tire-kickers

Folio, the magazine for magazine management, 2015-06, p.55

Mickey, Bill

2015

Volltextzugriff (PDF)

Smashing through the open rate barrier: how email newsletters from Time and Quartz are doubling industry standard performance

Folio, the magazine for magazine management, 2015-06, p.52

Mickey, Bill

2015

Volltextzugriff (PDF)

Relationship selling: has its time passed? There's a growing disconnect between buyers and sellers

Folio, the magazine for magazine management, 2015-04, Vol.44 (2), p.30

Mickey, Bill

2015

Volltextzugriff (PDF)

Digital editions: are they about to catch fire?

Folio, the magazine for magazine management, 2015-04, Vol.44 (2), p.42

Mickey, Bill

2015

Volltextzugriff (PDF)

Snow Globes Golden Nuggets: the secrets to Cygnus' remarkable divestment strategy: a behind-the-scenes look at how the B2B media company turned itself around and then sold off its assets in five deals, all while keeping staff from running for the exits

Folio, the magazine for magazine management, 2015-04, p.14

Mickey, Bill

2015

Volltextzugriff (PDF)

Association publishers, keep your board close: the more your board knows about your member value, the better positioned you'll be to get, or keep, the resources you need

Folio, the magazine for magazine management, 2015-04, Vol.44 (2), p.32

Mickey, Bill

2015

Volltextzugriff (PDF)

12 things you need to know about ad ops right now

Folio, the magazine for magazine management, 2015-04, Vol.44 (2), p.24

Mickey, Bill

2015

Volltextzugriff (PDF)

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New thinking for new events: from content to the exhibit floor and entire show formats, resetting your live event strategy can spark a resurgence for one of your biggest revenue streams

Lackluster email performance? Try these tips: from list growth to mobile, there are plenty of ways to boost your email marketing tactics

Bonnier launches e-learning platform: enthusiast content aligns especially well with topic-relevant coursework

2016 The magazine industry Superbook one super source of suppliers

ABM rebrands as connective: a flawless execution of new initiatives will be crucial as the SNA division attempts to unite a diverse member base under common business goals

Rethinking the production department's role: specialists are now generalists in an age when the more you know, the more secure your career will be

Setting up your own private ad exchange: private exchanges are still a good way for publishers to get in on the programmatic action

Fire up your first-party data

130 of Magazine Media's best and brightest

Maker media launches mini-versions of its maker faires: the small-scale events will promote the brand and help it hit one million attendees across its portfolio

Secrets of the top editors

In editorial salaries, males out-earn females. By a lot: age, geography and post-grad degrees also determine higher pay, but a significant gender gap persists among editors at all levels

Defying advertising gravity

Selling to grow: why Dwell Media made the surprising move to divest its flagship event Dwell on Design

Managing the message: association media groups are incorporating marketing communications with traditional content delivery strategies for a much more powerful voice of advocacy

Making the case for unpaid circ: regional titles see promise in free distribution models

Powering marketing services with data: it's one thing to say you're using big data, it's another to build a business off of it

Forbes leverages industry boom in recognition events: a 30 under 30 list transforms into a major live event franchise

A look at Bonnier's system for activating event attendees: create a face-to-face experience with a prequalified audience of buyers, browsers and tire-kickers

Smashing through the open rate barrier: how email newsletters from Time and Quartz are doubling industry standard performance

Relationship selling: has its time passed? There's a growing disconnect between buyers and sellers

Digital editions: are they about to catch fire?

Snow Globes Golden Nuggets: the secrets to Cygnus' remarkable divestment strategy: a behind-the-scenes look at how the B2B media company turned itself around and then sold off its assets in five deals, all while keeping staff from running for the exits

Association publishers, keep your board close: the more your board knows about your member value, the better positioned you'll be to get, or keep, the resources you need

12 things you need to know about ad ops right now

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