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Public discourse on automated vehicles in online discussion forums: A social constructionist perspective

Transportation research interdisciplinary perspectives, 2023-01, Vol.17, p.100743, Article 100743

2023

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Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Journal of service research : JSR, 2014-05, Vol.17 (2), p.119-133

2014

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"Wo hört IT auf, und wo fängt Mobilität an?"

Marketing Review St. Gallen, 2019, Vol.36 (3), p.6-10

2019

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Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis

Transportation research. Part A, Policy and practice, 2023-10, Vol.176, p.103831, Article 103831

2023

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Technology-enabled personalization in retail stores: Understanding drivers and barriers

Journal of business research, 2021-02, Vol.123, p.140-155

2021

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To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing

Technological forecasting & social change, 2017-12, Vol.125, p.38-47

2017

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Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour

Transportation research. Part A, Policy and practice, 2023-04, Vol.170, p.103620, Article 103620

2023

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Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study

Technological forecasting & social change, 2019-07, Vol.144, p.66-81

2019

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Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior

Technological forecasting & social change, 2022-08, Vol.181, p.121752, Article 121752

2022

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Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing

Business horizons, 2017-11, Vol.60 (6), p.771-781

2017

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Who will buy electric cars? An empirical study in Germany

Transportation research. Part D, Transport and environment, 2011-05, Vol.16 (3), p.236-243

2011

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Onto the light side of sharing: Using the force of blockchain

Journal of business research, 2024-03, Vol.175, p.114507, Article 114507

2024

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Being driven autonomously – A qualitative study to elicit consumers’ overarching motivational structures

Transportation research. Part C, Emerging technologies, 2019-10, Vol.107, p.229-247

2019

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Brand Experience: Immer noch Neuland in der Markenführung

Marketing Review St. Gallen, 2013-12, Vol.30 (6), p.1-1

2013

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Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing

Journal of business research, 2022-04, Vol.143, p.171-183

2022

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To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing

Technological forecasting & social change, 2017-12, Vol.125, p.66

2017

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One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

Business research quarterly, 2020-10, Vol.23 (4), p.305-318

2020

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Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data

Marketing Review St. Gallen, 2018, Vol.35 (6), p.26-33

2018

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One size doesn't fit all: How construal fit determines the effectiveness of organizational brand communication

BRQ Business Research Quarterly, 2019-09

2019

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Mobilität Aus Kundensicht: Wie Kunden Ihren Mobilitätsbedarf Decken und über das Mobilitätsangebot Denken

2015, 2015

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Endorsed By the Own Face – Confronting Consumers With Their Own Face in Advertising

Advances in Consumer Research, 2022, Vol.50, p.357

2022

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Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

The journal of product & brand management, 2007-08, Vol.16 (5), p.310-320

2007

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Improving incongruent sponsorships through articulation of the sponsorship and audience participation

Journal of marketing communications, 2009-02, Vol.15 (1), p.17-34

2009

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Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees’ Responses to Advertising

Journal of service research : JSR, 2010-05, Vol.13 (2), p.137-152

2010

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Marke Mensch: Prominente als Marken der Medienindustrie

2005., 2015

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Public discourse on automated vehicles in online discussion forums: A social constructionist perspective

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

"Wo hört IT auf, und wo fängt Mobilität an?"

Exploring motivations for multimodal commuting: A hierarchical means-end chain analysis

Technology-enabled personalization in retail stores: Understanding drivers and barriers

To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing

Behavioural norms or personal gains? – An empirical analysis of commuters‘ intention to switch to multimodal mobility behaviour

Carsharing with shared autonomous vehicles: Uncovering drivers, barriers and future developments – A four-stage Delphi study

Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior

Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing

Who will buy electric cars? An empirical study in Germany

Onto the light side of sharing: Using the force of blockchain

Being driven autonomously – A qualitative study to elicit consumers’ overarching motivational structures

Brand Experience: Immer noch Neuland in der Markenführung

Buying to share: How prosumption promotes purchases in peer-to-peer asset sharing

To earn is not enough: A means-end analysis to uncover peer-providers' participation motives in peer-to-peer carsharing

One size does not fit all: How construal fit determines the effectiveness of organizational brand communication

Smart Inspiration at the Point of Sale - Connecting In-Store Ad-Impressions with Purchase Data

One size doesn't fit all: How construal fit determines the effectiveness of organizational brand communication

Mobilität Aus Kundensicht: Wie Kunden Ihren Mobilitätsbedarf Decken und über das Mobilitätsangebot Denken

Endorsed By the Own Face – Confronting Consumers With Their Own Face in Advertising

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

Improving incongruent sponsorships through articulation of the sponsorship and audience participation

Can I Live Up to That Ad? Impact of Implicit Theories of Ability on Service Employees’ Responses to Advertising

Marke Mensch: Prominente als Marken der Medienindustrie

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