UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 83

Sortiert nach

In our ivory towers? The research-practice gap in management accounting

Accounting and business research, 2014-03, Vol.44 (2), p.104-143

2014

Link zum Volltext

Verfügbarkeit prüfen

The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive

Journal of nonprofit & public sector marketing, 2018-04, Vol.30 (2), p.134-150

2018

Link zum Volltext

Verfügbarkeit prüfen

Adolescents' Perceptions of Factors Influencing Values and Sexual Initiation: Implications for Social Marketing Initiatives

Journal of nonprofit & public sector marketing, 2004-11, Vol.12 (2), p.29-49

2004

Link zum Volltext

Verfügbarkeit prüfen

The Monetary and Fiscal Nexus of Neo-Chartalism: A Friendly Critique

Journal of economic issues, 2013-03, Vol.47 (1), p.1-32

Lavoie, Marc

2013

Link zum Volltext

Verfügbarkeit prüfen

Sustainability marketing research: past, present and future

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1186-1219

2014

Link zum Volltext

Verfügbarkeit prüfen

Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?

Journal of marketing theory and practice, 2009-04, Vol.17 (2), p.129-144

2009

Link zum Volltext

Verfügbarkeit prüfen

Historical research in marketing theory and practice: a review essay

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1239-1291

2014

Link zum Volltext

Verfügbarkeit prüfen

Relationship between perceptions of corporate social responsibility and organizational cynicism: the role of employee volunteering

International journal of human resource management, 2016-07, Vol.27 (13), p.1373-1392

2016

Link zum Volltext

Verfügbarkeit prüfen

Toward a Model of Understanding Strategic Decision-Making in Micro-Firms: Exploring the Australian Information Technology Sector

Journal of small business management, 2010-01, Vol.48 (1), p.70-95

2010

Link zum Volltext

Verfügbarkeit prüfen

Measuring Soft-Sell Versus Hard-Sell Advertising Appeals

Journal of advertising, 2010-07, Vol.39 (2), p.5-20

2010

Link zum Volltext

Verfügbarkeit prüfen

Guilt appeals in cause-related marketing: The subversive roles of product type and donation magnitude

International journal of advertising, 2011-01, Vol.30 (4), p.587-616

Chang, Chun-Tuan

2011

Link zum Volltext

Verfügbarkeit prüfen

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Journal of travel & tourism marketing, 2008-01, Vol.24 (2-3), p.213-222

van der Veen, Robert

2008

Link zum Volltext

Verfügbarkeit prüfen

Contemporary Public Space, Part Two: Classification

Journal of urban design, 2010-05, Vol.15 (2), p.157-173

Carmona, Matthew

2010

Link zum Volltext

Verfügbarkeit prüfen

Larger Than Life: Digital Resurrection and the Re-Enchantment of Society

The Information society, 2013-05, Vol.29 (3), p.164-176

Sherlock, Alexandra

2013

Link zum Volltext

Verfügbarkeit prüfen

Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

Health marketing quarterly, 2012-07, Vol.29 (3), p.206-222

2012

Link zum Volltext

Verfügbarkeit prüfen

Give Them Something to Smile About: A Marketing Strategy for Recruiting and Retaining Volunteers

Journal of nonprofit & public sector marketing, 2008-06, Vol.20 (1), p.71-96

2008

Link zum Volltext

Verfügbarkeit prüfen

Recovering from Crisis: The Case of Thailand's Spatial Fix

Economic geography, 2007-10, Vol.83 (4), p.349-370

Glassman, Jim

2007

Link zum Volltext

Verfügbarkeit prüfen

Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany

Journal of media economics, 2011-01, Vol.24 (1), p.24-47

2011

Link zum Volltext

Verfügbarkeit prüfen

The Development of Trade Union Theory and Mainstream Economic Methodology

Journal of economic issues, 2014-12, Vol.48 (4), p.1133-1149

2014

Link zum Volltext

Verfügbarkeit prüfen

Influences on Strategic Planning Processes among Irish SMEs

Journal of small business management, 2005-04, Vol.43 (2), p.170-186

2005

Link zum Volltext

Verfügbarkeit prüfen

EFFECTS OF PRODUCT PLACEMENT IN ON-LINE GAMES ON BRAND MEMORY

Journal of advertising, 2007-12, Vol.36 (4), p.75

2007

Link zum Volltext

Verfügbarkeit prüfen

Implementing ISO 9000: performance improvement by first or second movers

International journal of production research, 2004-05, Vol.42 (9), p.1843-1863

2004

Link zum Volltext

Verfügbarkeit prüfen

Walking in the Irish countryside: landowner preferences and attitudes to improved public access provision

Journal of environmental planning and management, 2009-12, Vol.52 (8), p.1053-1070

2009

Link zum Volltext

Verfügbarkeit prüfen

Neodevelopmentalism vs. Neoliberalism: Differential Evolutionary Institutional Structures and Policy Response in Brazil and Mexico

Journal of economic issues, 2013-06, Vol.47 (2), p.391-400

Cypher, James M.

2013

Link zum Volltext

Verfügbarkeit prüfen

The determinants of health expenditures: evidence from US state-level data

Applied economics, 2009-02, Vol.41 (4), p.429-435

Wang, Zijun

2009

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 83

Suche als RSS-Feed

Aktive Filter

ThemaStudies

KollektionTaylor & Francis

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(82)
Mit Volltextzugriff
(83)

Publikationsform

Artikel
(83)

Sprache

Erscheinungsjahr

n.n

Thema

14 weitere anzeigen...

Weniger anzeigen...

Menü

Weitere Dienste

Einstellungen

In our ivory towers? The research-practice gap in management accounting

The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive

Adolescents' Perceptions of Factors Influencing Values and Sexual Initiation: Implications for Social Marketing Initiatives

The Monetary and Fiscal Nexus of Neo-Chartalism: A Friendly Critique

Sustainability marketing research: past, present and future

Portraying the Cause Instead of the Brand in Cause-Related Marketing ADS: Does it Really Matter?

Historical research in marketing theory and practice: a review essay

Relationship between perceptions of corporate social responsibility and organizational cynicism: the role of employee volunteering

Toward a Model of Understanding Strategic Decision-Making in Micro-Firms: Exploring the Australian Information Technology Sector

Measuring Soft-Sell Versus Hard-Sell Advertising Appeals

Guilt appeals in cause-related marketing: The subversive roles of product type and donation magnitude

Analysis of the Implementation of Celebrity Endorsement as a Destination Marketing Instrument

Contemporary Public Space, Part Two: Classification

Larger Than Life: Digital Resurrection and the Re-Enchantment of Society

Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

Give Them Something to Smile About: A Marketing Strategy for Recruiting and Retaining Volunteers

Recovering from Crisis: The Case of Thailand's Spatial Fix

Success Drivers of Fiction Books: An Empirical Analysis of Hardcover and Paperback Editions in Germany

The Development of Trade Union Theory and Mainstream Economic Methodology

Influences on Strategic Planning Processes among Irish SMEs

EFFECTS OF PRODUCT PLACEMENT IN ON-LINE GAMES ON BRAND MEMORY

Implementing ISO 9000: performance improvement by first or second movers

Walking in the Irish countryside: landowner preferences and attitudes to improved public access provision

Neodevelopmentalism vs. Neoliberalism: Differential Evolutionary Institutional Structures and Policy Response in Brazil and Mexico

The determinants of health expenditures: evidence from US state-level data

Aktive Filter

Suchergebnisse filtern