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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Changing approaches to interactive marketing communications due to the development of 5G technology

Cifrovaâ sociologiâ, 2022-01, Vol.4 (4), p.92-101

Akhmaeva, L. G.

2022

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USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE

Вестник университета, 2020-07 (5), p.49-57

Akhmaeva, L. G.

2020

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The phenomenon of social networks and the effectiveness of Facebook page measuring (the case of Slovakia)

Ekonomichnyĭ chasopys, 2016-10, Vol.160 (7-8), p.83-87

2016

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Strategi Komunikasi Pemasaran Program Interaktif di Media Radio

Jurnal ASPIKOM, 2011-07, Vol.1 (3), p.245

Rusdi, Farid

2011

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Interaktivna marketinška komunikacija: pregled literature

Market-Tržište, 2005, Vol.17 (1-2), p.25

Vlašić, Goran

2005

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Journal of interactive marketing, 2017-08, Vol.39 (1), p.39-54

2017

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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

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Social media's slippery slope: challenges, opportunities and future research directions

Journal of research in interactive marketing, 2013-05, Vol.7 (2), p.86-99

2013

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The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation

Journal of business ethics, 2013-12, Vol.118 (4), p.731-746

2013

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How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Journal of research in interactive marketing, 2021-07, Vol.15 (3), p.460-482

2021

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Social media: The new hybrid element of the promotion mix

Business horizons, 2009-07, Vol.52 (4), p.357-365

2009

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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of interactive marketing, 2010-05, Vol.24 (2), p.111-120

2010

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A Dual-Process Model of Interactivity Effects

Journal of advertising, 2009-07, Vol.38 (2), p.53-68

2009

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From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

Journal of interactive marketing, 2014-05, Vol.28 (2), p.117-133

2014

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Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China

Public relations review, 2017-12, Vol.43 (5), p.945-954

Chen, Yi-Ru Regina

2017

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Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

Journal of interactive marketing, 2012-11, Vol.26 (4), p.198-208

2012

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Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

Journal of research in interactive marketing, 2021-07, Vol.15 (3), p.419-440

2021

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A retrospective view of electronic word-of-mouth in hospitality and tourism management

International journal of contemporary hospitality management, 2018-01, Vol.30 (1), p.313-325

2018

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The crossroads of English language learners, task-based instruction, and 3D multi-user virtual learning in Second Life

Computers and education, 2016-11, Vol.102, p.152-171

Chen, Julian ChengChiang

2016

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ODNOSI MED SPLETNIM TRŽENJEM OD UST DO UST, OGLAŠEVANJEM IN DIMENZIJAMI PREMOŽENJA BLAGOVNE ZNAMKE

Teorija in praksa, 2022-12, Vol.59 (4), p.805-828

2022

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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

Journal of interactive marketing, 2014-05, Vol.28 (2), p.134-148

Labrecque, Lauren I.

2014

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Building strong brands in a modern marketing communications environment

Changing approaches to interactive marketing communications due to the development of 5G technology

USER EXPERIENCE AND OPPORTUNITIES IN THE USE OF VOICE ASSISTANTS IN INTERACTIVE MARKETING COMMUNICATIONS: AMAZON ALEXA, GOOGLE HOME, APPLE SIRI, YANDEX ALICE

The phenomenon of social networks and the effectiveness of Facebook page measuring (the case of Slovakia)

Strategi Komunikasi Pemasaran Program Interaktif di Media Radio

Interaktivna marketinška komunikacija: pregled literature

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

New frontiers and future directions in interactive marketing: Inaugural Editorial

Social media and consumer engagement: a review and research agenda

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Social media's slippery slope: challenges, opportunities and future research directions

The Impact of Interactive Corporate Social Responsibility Communication on Corporate Reputation

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Social media: The new hybrid element of the promotion mix

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

A Dual-Process Model of Interactivity Effects

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

Perceived values of branded mobile media, consumer engagement, business-consumer relationship quality and purchase intention: A study of WeChat in China

Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

A retrospective view of electronic word-of-mouth in hospitality and tourism management

The crossroads of English language learners, task-based instruction, and 3D multi-user virtual learning in Second Life

ODNOSI MED SPLETNIM TRŽENJEM OD UST DO UST, OGLAŠEVANJEM IN DIMENZIJAMI PREMOŽENJA BLAGOVNE ZNAMKE

Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction

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