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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour

International journal of environmental research and public health, 2023-01, Vol.20 (2), p.1356

2023

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THE MEDIATING ROLE OF GREEN IMAGE BETWEEN SOCIAL MEDIA ATTRIBUTES AND THE INTENTION TO REVISIT GREEN RESORTS

Journal of Applied Structural Equation Modelling, 2024-01, Vol.8 (1), p.1-24

2024

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GREEN consumption values and Indian consumers’ response to marketing communications

The Journal of consumer marketing, 2016-01, Vol.33 (7), p.562-573

2016

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Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

Green Marketing in Emerging Economies, 2022, p.1-16

2022

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Green Integrated Marketing Communication

Green Marketing in Emerging Markets, p.117-144

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Green Marketing Mix

Green Marketing: A Case Study of the Sub-Industry in Turkey, p.23-61

Kirgiz, Ayca Can

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Green Integrated Marketing Communications

Green Marketing in Emerging Economies, p.19-41

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Demarketing: Gezielte Nachfragereduzierung: Typologie und Wahrnehmung Einer Scheinbar Unlogischen Bewegung

Hesse, Andreas

1st Aufl 2023rd edition, 2023

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Grüne Marketing-Kommunikation: Green Communication Im Marketing-Mix Nachhaltigkeitsorientierter Unternehmen

1, 2022

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Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

Journal of business ethics, 2014-12, Vol.125 (4), p.693-707

2014

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The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

Journal of business ethics, 2019-07, Vol.157 (4), p.1111-1132

2019

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A new model for testing green consumer behaviour

Journal of cleaner production, 2019-01, Vol.207, p.998-1006

2019

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The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

1, 2023

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Environmental Advertising in China and the USA: The desire to go green

Li, Xinghua

1, 2016

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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Journal of advertising, 2014-04, Vol.43 (2), p.128-141

2014

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Factors Affecting Skepticism toward Green Advertising

Journal of advertising, 2012-12, Vol.41 (4), p.147-155

2012

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Tweetjacked: The Impact of Social Media on Corporate Greenwash

Journal of business ethics, 2013-12, Vol.118 (4), p.747-757

2013

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How does green communication promote the green consumption intention of social media users?

Environmental impact assessment review, 2024-05, Vol.106, p.107481, Article 107481

2024

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The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

Sustainability, 2021-12, Vol.13 (24), p.13679

2021

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How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication

Journal of business ethics, 2011-08, Vol.102 (1), p.15-28

2011

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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.115-127

2014

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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Journal of marketing communications, 2022-04, Vol.28 (3), p.272-290

Taufique, Khan Md Raziuddin

2022

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Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior

Sustainability, 2024-05, Vol.16 (9), p.3866

2024

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How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions

Sustainability, 2021-07, Vol.13 (14), p.7877

2021

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour

THE MEDIATING ROLE OF GREEN IMAGE BETWEEN SOCIAL MEDIA ATTRIBUTES AND THE INTENTION TO REVISIT GREEN RESORTS

GREEN consumption values and Indian consumers’ response to marketing communications

Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction

Green Integrated Marketing Communication

Green Marketing Mix

Green Integrated Marketing Communications

Demarketing: Gezielte Nachfragereduzierung: Typologie und Wahrnehmung Einer Scheinbar Unlogischen Bewegung

Grüne Marketing-Kommunikation: Green Communication Im Marketing-Mix Nachhaltigkeitsorientierter Unternehmen

Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions

The Effect of Negative Message Framing on Green Consumption: An Investigation of the Role of Shame

A new model for testing green consumer behaviour

The Virtues of Green Marketing: A Constructive Take on Corporate Rhetoric

Environmental Advertising in China and the USA: The desire to go green

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Factors Affecting Skepticism toward Green Advertising

Tweetjacked: The Impact of Social Media on Corporate Greenwash

How does green communication promote the green consumption intention of social media users?

The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels

How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior

How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions

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