UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

The role of brand experience, brand resonance and brand trust in luxury consumption

Journal of retailing and consumer services, 2022-05, Vol.66, p.102895, Article 102895

2022

Volltextzugriff (PDF)

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Management decision, 2017-01, Vol.55 (5), p.915-934

Huang, Chao-Chin

2017

Volltextzugriff (PDF)

Analysing the brand resonance amongst telecom subscribers in Nagpur City

International journal of public sector performance management, 2022, Vol.9 (1/2), p.90

2022

Volltextzugriff (PDF)

Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

Volltextzugriff (PDF)

Brand audit: A case study of Lacasa in Spain

Journal of brand strategy, 2021-01, Vol.10 (1), p.51-65

2021

Volltextzugriff (PDF)

Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective

Frontiers in psychology, 2022-06, Vol.13, p.931064-931064

2022

Volltextzugriff (PDF)

Brand resonance in franchising relationships: A franchisee-based perspective

Journal of business research, 2016-10, Vol.69 (10), p.3943-3950

2016

Volltextzugriff (PDF)

Understanding the richness of brand relationships: Research dialogue on brands as intentional agents

Journal of consumer psychology, 2012-04, Vol.22 (2), p.186-190

Keller, Kevin Lane

2012

Volltextzugriff (PDF)

Emerging trends in data analysis in enhancing brand resonance in private universities: the role of university-specific servitization experiences and asset specificity

International journal of data and network science (Print), 2023-01, Vol.7 (4), p.1963-1974

2023

Volltextzugriff (PDF)

Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context

Journal of international consumer marketing, 2022-03, Vol.34 (2), p.214-230

2022

Volltextzugriff (PDF)

Brand capabilities in digital marketing: The key to enhancing marketing performance

International journal of data and network science (Print), 2024-01, Vol.8 (2), p.947-956

2024

Volltextzugriff (PDF)

Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework

The journal of product & brand management, 2024-08, Vol.33 (5), p.533-544

Safeer, Asif Ali

2024

Volltextzugriff (PDF)

Towards a definition for branded entertainment: An exploratory study

Journal of Marketing Communications, 2021-04, Vol.27 (3), p.322-342

2021

Volltextzugriff (PDF)

What makes consumers repeat consumption internet celebrity restaurant?

International journal of contemporary hospitality management, 2023-11, Vol.35 (12), p.4073-4098

2023

Volltextzugriff (PDF)

Influence of Electronic Word of Mouth (eWOM) and Relationship Marketing on Brand Resonance: A Mediation Analysis

Sustainability, 2021-06, Vol.13 (12), p.6833

2021

Volltextzugriff (PDF)

Creating cultural brand equity from the perspective of consumer cognition – a case study of Chinese animation brands

Procedia computer science, 2022, Vol.199, p.589-596

2022

Volltextzugriff (PDF)

Linking relationship equity to brand resonance in a social networking brand community

Electronic commerce research and applications, 2019-05, Vol.35, p.100849, Article 100849

2019

Volltextzugriff (PDF)

Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity

European sport management quarterly, 2023-09, Vol.23 (5), p.1567-1586

2023

Volltextzugriff (PDF)

Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability

Corporate social-responsibility and environmental management, 2020-07, Vol.27 (4), p.1540-1551

Lee, Ya‐Ching

2020

Volltextzugriff (PDF)

Shopping destination brand equity and service quality

Tourism review (Association internationale d'experts scientifiques du tourisme), 2024-04

2024

Volltextzugriff (PDF)

Brand resonance: an empirical analysis of mobile users in global marketplace

International journal of trade and global markets, 2023, Vol.17 (2), p.185

2023

Volltextzugriff (PDF)

Opera participants’ perceptions of brand resonance

International journal of consumer studies, 2022-05, Vol.46 (3), p.1016-1034

2022

Volltextzugriff (PDF)

What constitutes student-university brand relationship? Malaysian students' perspective

Journal of marketing for higher education, 2020-07, Vol.30 (2), p.180-202

2020

Volltextzugriff (PDF)

CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement

Sustainability, 2020-05, Vol.12 (10), p.4159

2020

Volltextzugriff (PDF)

Brand Resonance: Concept and Influence of Relationship Marketing Dimensions with Reference to Online Shopping Portals

Indian journal of public health research and development., 2019-07, Vol.10 (6), p.118

Divyasre, V. S.

2019

Volltextzugriff (PDF)

1 – 25 von 169

Suche als RSS-Feed

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(113)
Mit Volltextzugriff
(120)

Publikationsform

2 weitere anzeigen...

Weniger anzeigen...

Sprache

Erscheinungsjahr

n.n

Thema

Social Sciences
(59)
Marketing
(56)
Magnetic Resonance Imaging
(51)
Business & Economics
(47)
Brand Loyalty
(44)
Brand Resonance
(43)
Science & Technology
(43)
Nmr
(40)
Nuclear Magnetic Resonance
(40)
Brand Names
(37)
Business
(36)
Brands
(32)
Consumers
(29)
Life Sciences & Biomedicine
(29)
Consumer Behavior
(28)
Neurosciences
(24)
Brain Research
(22)
Studies
(22)
Brand Equity
(21)
Functional Magnetic Resonance Imaging
(21)

15 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(1)

Menü

Weitere Dienste

Einstellungen

The role of brand experience, brand resonance and brand trust in luxury consumption

The impacts of brand experiences on brand loyalty: mediators of brand love and trust

Analysing the brand resonance amongst telecom subscribers in Nagpur City

Building strong brands in a modern marketing communications environment

Brand audit: A case study of Lacasa in Spain

Impact of Perceived Product Value on Customer-Based Brand Equity: Marx’s Theory – Value-Based Perspective

Brand resonance in franchising relationships: A franchisee-based perspective

Understanding the richness of brand relationships: Research dialogue on brands as intentional agents

Emerging trends in data analysis in enhancing brand resonance in private universities: the role of university-specific servitization experiences and asset specificity

Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context

Brand capabilities in digital marketing: The key to enhancing marketing performance

Harnessing the power of brand social media marketing on consumer online impulse buying intentions: a stimulus-organism-response framework

Towards a definition for branded entertainment: An exploratory study

What makes consumers repeat consumption internet celebrity restaurant?

Influence of Electronic Word of Mouth (eWOM) and Relationship Marketing on Brand Resonance: A Mediation Analysis

Creating cultural brand equity from the perspective of consumer cognition – a case study of Chinese animation brands

Linking relationship equity to brand resonance in a social networking brand community

Examining the relationships between brand knowledge, brand responses and brand resonance in sports leagues within the scope of consumer-based brand equity

Communicating sustainable development: Effects of stakeholder‐centric perceived sustainability

Shopping destination brand equity and service quality

Brand resonance: an empirical analysis of mobile users in global marketplace

Opera participants’ perceptions of brand resonance

What constitutes student-university brand relationship? Malaysian students' perspective

CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement

Brand Resonance: Concept and Influence of Relationship Marketing Dimensions with Reference to Online Shopping Portals

Suchergebnisse filtern