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In-store music and aroma influences on shopper behavior and satisfaction

Journal of business research, 2011-06, Vol.64 (6), p.558-564

2011

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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Journal of business research, 2019-07, Vol.100, p.445-458

2019

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Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Journal of retailing, 2018-06, Vol.94 (2), p.113-135

2018

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How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

Journal of business research, 2020-04, Vol.111, p.102-116

2020

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Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers

Journal of retailing and consumer services, 2019-05, Vol.48, p.270-280

2019

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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Journal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544

2014

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Innovations in Shopper Marketing: Current Insights and Future Research Issues

Journal of retailing, 2011-07, Vol.87, p.S29-S42

2011

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Retail business analytics: Customer visit segmentation using market basket data

Expert systems with applications, 2018-06, Vol.100, p.1-16

2018

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Real-time prediction of online shoppers’ purchasing intention using multilayer perceptron and LSTM recurrent neural networks

Neural computing & applications, 2019-10, Vol.31 (10), p.6893-6908

2019

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Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In

Journal of retailing, 2018-06, Vol.94 (2), p.186-202

2018

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Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors

Computers in human behavior, 2015-07, Vol.48, p.62-71

2015

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I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees

Journal of retailing, 2017-09, Vol.93 (3), p.336-349

2017

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Retail space invaders: when employees’ invasion of customer space increases purchase intentions

Journal of the Academy of Marketing Science, 2018-05, Vol.46 (3), p.477-496

2018

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Store-window creativity's impact on shopper behavior

Journal of business research, 2016-03, Vol.69 (3), p.1014-1021

2016

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Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Journal of retailing and consumer services, 2021-07, Vol.61, p.102581, Article 102581

2021

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Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation

Journal of retailing and consumer services, 2021-01, Vol.58, p.102266, Article 102266

2021

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Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs

Journal of Global Scholars of Marketing Science(마케팅과학연구), 2021, 31(3), , pp.415-432

2021

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Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

Journal of retailing and consumer services, 2022-01, Vol.64, p.102811, Article 102811

2022

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A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation

Journal of retailing and consumer services, 2019-03, Vol.47, p.184-194

2019

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Shopping cues: Conceptualization, scale development, and validation

International journal of market research, 2020-01, Vol.62 (1), p.95-112

2020

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How do shoppers behave online? An observational study of online grocery shopping

Journal of consumer behaviour, 2016-05, Vol.15 (3), p.261-270

2016

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Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power

Journal of retailing and consumer services, 2022-03, Vol.65, p.102880, Article 102880

2022

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Parents and children in supermarkets: Incidence and influence

Journal of retailing and consumer services, 2018-01, Vol.40, p.31-39

2018

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The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data

Journal of consumer behaviour, 2022-03, Vol.21 (2), p.259-271

2022

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When shoppers don’t have enough self-control resources: applying the strength model of self-control

The Journal of consumer marketing, 2017-01, Vol.34 (4), p.328-337

Yim, Mark Yi-Cheon

2017

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In-store music and aroma influences on shopper behavior and satisfaction

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

How the layout of a unit price label affects eye-movements and product choice: An eye-tracking investigation

Ambient scent as a mood inducer in supermarkets: The role of scent intensity and time-pressure of shoppers

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Innovations in Shopper Marketing: Current Insights and Future Research Issues

Retail business analytics: Customer visit segmentation using market basket data

Real-time prediction of online shoppers’ purchasing intention using multilayer perceptron and LSTM recurrent neural networks

Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In

Virtual shopping and unconscious persuasion: The priming effects of avatar age and consumers’ age discrimination on purchasing and prosocial behaviors

I’ll Be Watching You: Shoppers’ Reactions to Perceptions of Being Watched by Employees

Retail space invaders: when employees’ invasion of customer space increases purchase intentions

Store-window creativity's impact on shopper behavior

Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Does the locomotion technique matter in an immersive virtual store environment? – Comparing motion-tracked walking and instant teleportation

Accessibility and availability: A cross-cultural study of shopper responses to online retail stock-outs

Profiling shoppers’ coping behaviours during a pandemic crisis: A regulatory focus perspective

A business application of RTLS technology in Intelligent Retail Environment: Defining the shopper's preferred path and its segmentation

Shopping cues: Conceptualization, scale development, and validation

How do shoppers behave online? An observational study of online grocery shopping

Combining sell-out data with shopper behaviour data for category performance measurement: The role of category conversion power

Parents and children in supermarkets: Incidence and influence

The impact of the COVID‐19 pandemic on grocery shopper behaviour: Analysis of shopper behaviour change using store transaction data

When shoppers don’t have enough self-control resources: applying the strength model of self-control

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