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Reducing transaction uncertainty with brands in web stores of dual-channel retailers

International journal of information management, 2021-12, Vol.61, p.102398, Article 102398

2021

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Temporary brand-retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

Journal of marketing management, 2016-05, Vol.32 (7-8), p.595-627

2016

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Positioning strategies of retailers’ brands in the emerging market – a cluster analysis

International journal of emerging markets, 2018-11, Vol.13 (5), p.925-942

2018

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Brand morphing across Wal-Mart customer segments

Journal of business research, 2010-11, Vol.63 (11), p.1129-1134

2010

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Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

Journal of retailing and consumer services, 2017-11, Vol.39, p.182-189

Jeng, Shih-Ping

2017

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Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication

Journal of business research, 2024-04, Vol.177, p.114650, Article 114650

Troiville, Julien

2024

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Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies

International journal of retail & distribution management, 2024-05, Vol.52 (4), p.477-492

2024

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Brand personality appeal in retailing: Comparing fashion- and grocery retailing

Journal of retailing and consumer services, 2022-01, Vol.64, p.102833, Article 102833

Willems, Kim

2022

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Definition, conceptualization and measurement of consumer-based retailer brand equity

Journal of retailing and consumer services, 2019-09, Vol.50, p.73-84

2019

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How are e-retailer brands related to the manufacturer brands they offer?

International journal of market research, 2023-01, Vol.65 (1), p.100-125

2023

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What induces online loyalty? Online versus offline brand images

Journal of business research, 2009-05, Vol.62 (5), p.557-564

2009

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Measuring employee-consumer integrated retailer brand equity

Journal of retailing and consumer services, 2024-01, Vol.76, p.103590, Article 103590

Rudkowski, Janice

2024

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What is a retail brand - a systematic review of terms and definitions

International journal of retail & distribution management, 2023-04, Vol.51 (5), p.653-673

2023

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Consumers' emotional responses to the Christmas TV advertising of four retail brands

Journal of retailing and consumer services, 2016-03, Vol.29, p.82-91

2016

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Customer Engagement through Love and Trust: Building Brand Equity in the Retail Industry

The Retail and Marketing Review, 2022-07, Vol.18 (1), p.25-41

2022

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Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

The journal of brand management, 2021-07, Vol.28 (4), p.388-401

2021

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Is relationship marketing investments–customer gratitude–customer loyalty linkage influenced by contextual and individual moderators? An emerging economy perspective

Journal of Indian business research, 2022-11, Vol.14 (4), p.492-519

2022

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Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

Journal of food products marketing, 2021-02, Vol.27 (2), p.89-104

2021

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Impact of Multichannel Integration Service Quality on Retailer Brand Equity: The Mediating Role of Brand Trust

International journal of sustainable development and planning, 2020-06, Vol.15 (4), p.585-592

2020

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Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy

International journal of retail & distribution management, 2020-04, Vol.48 (4), p.380-394

2020

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Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities

Journal of brand strategy, 2020-01, Vol.9 (3), p.240-253

Nightingale, Kate

2020

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Manufacturer's retailer dependence: A private branding perspective

Industrial marketing management, 2015-08, Vol.49, p.95-104

2015

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The store-as-a-brand strategy: The effect of store environment on customer responses

Journal of retailing and consumer services, 2014-09, Vol.21 (5), p.685-695

2014

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How retailer money-back guarantees influence consumer preferences for retailer versus national brands

Journal of business research, 2014-09, Vol.67 (9), p.1971-1978

Desmet, Pierre

2014

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Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs

Industrial marketing management, 2019-01, Vol.76, p.192-202

2019

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Reducing transaction uncertainty with brands in web stores of dual-channel retailers

Temporary brand-retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

Positioning strategies of retailers’ brands in the emerging market – a cluster analysis

Brand morphing across Wal-Mart customer segments

Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories

Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication

Economy or premium? A systematic review of factors influencing retailers’ own product brand strategies

Brand personality appeal in retailing: Comparing fashion- and grocery retailing

Definition, conceptualization and measurement of consumer-based retailer brand equity

How are e-retailer brands related to the manufacturer brands they offer?

What induces online loyalty? Online versus offline brand images

Measuring employee-consumer integrated retailer brand equity

What is a retail brand - a systematic review of terms and definitions

Consumers' emotional responses to the Christmas TV advertising of four retail brands

Customer Engagement through Love and Trust: Building Brand Equity in the Retail Industry

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale

Is relationship marketing investments–customer gratitude–customer loyalty linkage influenced by contextual and individual moderators? An emerging economy perspective

Online Grocery Shopping at Multichannel Supermarkets: The Impact of Retailer Brand Equity

Impact of Multichannel Integration Service Quality on Retailer Brand Equity: The Mediating Role of Brand Trust

Retailer-brand collaborations: testing key strategies to increase consumers' urgency to buy

Multi-brand retailer community model: How multi-brand retailers can create and manage strong brand communities

Manufacturer's retailer dependence: A private branding perspective

The store-as-a-brand strategy: The effect of store environment on customer responses

How retailer money-back guarantees influence consumer preferences for retailer versus national brands

Should leading brand manufacturers supply private label brands to retailers: Calibrating the trade-offs

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