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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

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How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

European journal of marketing, 2021-01, Vol.55 (2), p.565-592

2021

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What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Journal of marketing research, 2010-12, Vol.47 (6), p.1011-1024

2010

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Retail store formats, competition and shopper behavior: A Systematic review

Journal of retailing, 2022-03, Vol.98 (1), p.71-91

2022

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How common is new product failure and when does it vary?

Marketing letters, 2021-03, Vol.32 (1), p.17-32

2021

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Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs

Journal of global marketing, 2020-08, Vol.33 (4), p.289-304

Kumar, Arvind

2020

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Drivers of Product Expiration in Consumer Packaged Goods Retailing

Management science, 2019-05, Vol.65 (5), p.2179-2195, Article mnsc.2018.3051

2019

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Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Journal of marketing research, 2015-10, Vol.52 (5), p.694-709

2015

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In the eye of the beholder: Communicating CSR through color in packaging design

Journal of marketing communications, 2018-10, Vol.24 (7), p.720-733

2018

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Examining manufacturer concentration metrics in consumer packaged goods

International journal of market research, 2021-07, Vol.63 (4), p.471-493

2021

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How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

The journal of product & brand management, 2021-05, Vol.30 (4), p.609-625

2021

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Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Journal of marketing research, 2016-12, Vol.53 (6), p.901-921

2016

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Cosmetics and Detergents with Recycled CO2: A Cross-Country Study with a Modified by Risk Perception Values–Beliefs–Norms Model

Behavioral sciences, 2023-06, Vol.13 (6), p.518

2023

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Price and in-store promotions in an emerging market

Marketing intelligence & planning, 2018-05, Vol.36 (4), p.498-511

2018

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Application of hedonic price modeling to consumer packaged goods using store scanner data

Journal of business research, 2010-07, Vol.63 (7), p.690-696

Martínez-Garmendia, Josué

2010

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Do Digital Video Recorders Influence Sales?

Journal of marketing research, 2010-12, Vol.47 (6), p.998-1010

2010

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Strategic innovations in distribution channels – an emerging market perspective and case studies from consumer packaged goods (CPG) industry of India

Strategic direction (Bradford, England), 2019-01, Vol.35 (1), p.13-16

Mahasuar, Kiran

2019

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Supply-chain partnership performance

Transportation research. Part E, Logistics and transportation review, 2009-11, Vol.45 (6), p.937-945

2009

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Empirical regularities in average price paid across different types of households

Australasian marketing journal, 2017-11, Vol.25 (4), p.269-277

2017

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Measuring Contagion in the Diffusion of Consumer Packaged Goods

Journal of marketing research, 2011-02, Vol.48 (1), p.28-47

2011

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Patterns in consumption-based learning about brand quality for consumer packaged goods

International journal of research in marketing, 2013-09, Vol.30 (3), p.219-235

2013

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Impact of critical success factors on successful technology implementation in Consumer Packaged Goods (CPG) supply chain

Management science letters, 2017, Vol.7 (5), p.213-224

2017

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It's a match when green meets healthy in sustainability labeling

Journal of business research, 2018-05, Vol.86, p.119-129

2018

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How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Journal of marketing, 2017-05, Vol.81 (3), p.1-20

2017

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The Future of Private Labels: Towards a Smart Private Label Strategy

Journal of retailing, 2021-03, Vol.97 (1), p.99-115

2021

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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance

What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

Retail store formats, competition and shopper behavior: A Systematic review

How common is new product failure and when does it vary?

Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs

Drivers of Product Expiration in Consumer Packaged Goods Retailing

Going Public: How Stock Market Listing Changes Firm Innovation Behavior

In the eye of the beholder: Communicating CSR through color in packaging design

Examining manufacturer concentration metrics in consumer packaged goods

How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales

Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods Industry

Cosmetics and Detergents with Recycled CO2: A Cross-Country Study with a Modified by Risk Perception Values–Beliefs–Norms Model

Price and in-store promotions in an emerging market

Application of hedonic price modeling to consumer packaged goods using store scanner data

Do Digital Video Recorders Influence Sales?

Strategic innovations in distribution channels – an emerging market perspective and case studies from consumer packaged goods (CPG) industry of India

Supply-chain partnership performance

Empirical regularities in average price paid across different types of households

Measuring Contagion in the Diffusion of Consumer Packaged Goods

Patterns in consumption-based learning about brand quality for consumer packaged goods

Impact of critical success factors on successful technology implementation in Consumer Packaged Goods (CPG) supply chain

It's a match when green meets healthy in sustainability labeling

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

The Future of Private Labels: Towards a Smart Private Label Strategy

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