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Loyalitätsrituale Russland: Das Volk, die Wahlen und das Regime

Osteuropa (Stuttgart), 2021-01 (8/9), p.163

2021

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Qu’ont à se dire l’économie du travail et les relations industrielles ?

Relations industrielles (Québec, Québec), 2023, Vol.78 (4)

Gunderson, Morley

2023

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Consequences of customer loyalty to the loyalty program and to the company

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.625-638

2012

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Antecedents of emotional attachment to brands

Journal of business research, 2011-10, Vol.64 (10), p.1052-1059

2011

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Justice, Loyalty and Cosmopolitan Politesse in Mauritius

Journal of legal anthropology, 2018-06, Vol.2 (1), p.106-111

Eriksen, Thomas Hylland

2018

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Loyalty program effectiveness: Theoretical reviews and practical proofs

Uncertain supply chain management, 2020, p.599-612

2020

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Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

Journal of retailing and consumer services, 2023-03, Vol.71 (n° 103212), p.103212, Article 103212

2023

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Understanding loyalty program effectiveness: managing target and bystander effects

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.88-107

2016

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Value co-creation and customer loyalty

Journal of business research, 2016-05, Vol.69 (5), p.1621-1625

2016

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Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies

Indian Journal of Marketing, 2023-12, Vol.53, p.27

2023

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40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

Journal of the Academy of Marketing Science, 2022, Vol.50 (1), p.147-173

2022

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An empirical study of employee loyalty, service quality and firm performance in the service industry

International journal of production economics, 2010-03, Vol.124 (1), p.109-120

2010

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Das Engagement-Konstrukt: Empirische Analysen zu Customer, Employee und Investor Engagement am Beispiel Zweitwohnungsbesitzender

Klumbies, Aristid

1, 2022

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Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Journal of business research, 2020-01, Vol.106, p.365-376

2020

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THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY

Creativity studies, 2024-05, Vol.17 (1), p.254-273

2024

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An emerging theory of loyalty program dynamics

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.71-95

2021

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Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Journal of business ethics, 2020-04, Vol.163 (1), p.151-166

2020

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Advancing research on loyalty programs: a future research agenda

Marketing letters, 2015-06, Vol.26 (2), p.127-139

2015

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Loyalty program and communication effectiveness as drivers of store loyalty

Measuring business excellence, 2022-11, Vol.26 (4), p.417-432

2022

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Exploring the link between customer experience–loyalty–consumer spend

Journal of retailing and consumer services, 2016-07, Vol.31, p.277-286

2016

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Building, measuring, and profiting from customer loyalty

Journal of the Academy of Marketing Science, 2015-11, Vol.43 (6), p.790-825

2015

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The impact of brand communities on public and private brand loyalty: A field study in professional sports

Journal of business research, 2022-05, Vol.144, p.1077-1086

2022

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Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment

Marketing science (Providence, R.I.), 2016-07, Vol.35 (4), p.565-575

2016

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Can Non-tiered Customer Loyalty Programs Be Profitable?

Marketing science (Providence, R.I.), 2021-05, Vol.40 (3), p.508-526

2021

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Credit card churning customers, endowed loyalty, and protestant work ethic

The Service industries journal, 2024-01, Vol.44 (1-2), p.22-44

2024

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Loyalitätsrituale Russland: Das Volk, die Wahlen und das Regime

Qu’ont à se dire l’économie du travail et les relations industrielles ?

Consequences of customer loyalty to the loyalty program and to the company

Antecedents of emotional attachment to brands

Justice, Loyalty and Cosmopolitan Politesse in Mauritius

Loyalty program effectiveness: Theoretical reviews and practical proofs

Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries

Understanding loyalty program effectiveness: managing target and bystander effects

Value co-creation and customer loyalty

Modeling the Determinants of Brand Loyalty Using PLS-SEM : A Study of Automobile Customers in Emerging Economies

40 years of loyalty programs: how effective are they? Generalizations from a meta-analysis

An empirical study of employee loyalty, service quality and firm performance in the service industry

Das Engagement-Konstrukt: Empirische Analysen zu Customer, Employee und Investor Engagement am Beispiel Zweitwohnungsbesitzender

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY

An emerging theory of loyalty program dynamics

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Advancing research on loyalty programs: a future research agenda

Loyalty program and communication effectiveness as drivers of store loyalty

Exploring the link between customer experience–loyalty–consumer spend

Building, measuring, and profiting from customer loyalty

The impact of brand communities on public and private brand loyalty: A field study in professional sports

Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment

Can Non-tiered Customer Loyalty Programs Be Profitable?

Credit card churning customers, endowed loyalty, and protestant work ethic

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