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From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

Journal of research in interactive marketing, 2023-03, Vol.17 (2), p.232-256

2023

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Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

Journal of promotion management, 2020-01, Vol.26 (1), p.19-49

2020

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A broad overview of interactive digital marketing: A bibliometric network analysis

Journal of business research, 2021-07, Vol.131, p.183-195

2021

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Journal of interactive marketing, 2017-08, Vol.39 (1), p.39-54

2017

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New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

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Managing Brands in the Social Media Environment

Journal of interactive marketing, 2013-11, Vol.27 (4), p.242-256

2013

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Augmented reality: Designing immersive experiences that maximize consumer engagement

Business horizons, 2016-03, Vol.59 (2), p.149-161

2016

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Consumer Power: Evolution in the Digital Age

Journal of interactive marketing, 2013-11, Vol.27 (4), p.257-269

2013

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Co-creation experiences: The next practice in value creation

Journal of interactive marketing, 2004, Vol.18 (3), p.5-14

2004

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'It's an illusion, but it looks real!' Consumer affective, cognitive and behavioural responses to augmented reality applications

Journal of marketing management, 2016-06, Vol.32 (9-10), p.987-1011

Javornik, Ana

2016

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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives

Journal of business research, 2010-09, Vol.63 (9), p.919-925

2010

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Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

Journal of interactive marketing, 2012-02, Vol.26 (1), p.33-42

2012

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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

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Word of mouth communication within online communities: Conceptualizing the online social network

Journal of interactive marketing, 2007, Vol.21 (3), p.2-20

2007

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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Co-creation and co-destruction: A practice-theory based study of interactive value formation

Marketing theory, 2011-09, Vol.11 (3), p.351-373

2011

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Social media: The new hybrid element of the promotion mix

Business horizons, 2009-07, Vol.52 (4), p.357-365

2009

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Flow Online: Lessons Learned and Future Prospects

Journal of interactive marketing, 2009-02, Vol.23 (1), p.23-34

2009

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The Palgrave Handbook of Interactive Marketing

Wang, Cheng Lu

1, 2023

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The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

Journal of research in interactive marketing, 2021-07, Vol.15 (3), p.483-501

2021

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Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

International journal of information management, 2016-10, Vol.36 (5), p.711-723

2016

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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of interactive marketing, 2010-05, Vol.24 (2), p.111-120

2010

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How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Journal of research in interactive marketing, 2021-07, Vol.15 (3), p.460-482

2021

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Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Journal of interactive marketing, 2013-11, Vol.27 (4), p.270-280

2013

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From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

Do Firm-Created Contents on Social Media Enhance Brand Equity and Consumer Response Among Consumers of Automotive Brands?

A broad overview of interactive digital marketing: A bibliometric network analysis

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

New frontiers and future directions in interactive marketing: Inaugural Editorial

Managing Brands in the Social Media Environment

Augmented reality: Designing immersive experiences that maximize consumer engagement

Consumer Power: Evolution in the Digital Age

Co-creation experiences: The next practice in value creation

'It's an illusion, but it looks real!' Consumer affective, cognitive and behavioural responses to augmented reality applications

Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives

Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Word of mouth communication within online communities: Conceptualizing the online social network

Social media and consumer engagement: a review and research agenda

Co-creation and co-destruction: A practice-theory based study of interactive value formation

Social media: The new hybrid element of the promotion mix

Flow Online: Lessons Learned and Future Prospects

The Palgrave Handbook of Interactive Marketing

The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

How chatbots' social presence communication enhances consumer engagement: the mediating role of parasocial interaction and dialogue

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

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