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Field Experimentation in Marketing Research

Journal of marketing research, 2017-02, Vol.54 (1), p.140-143

GNEEZY, AYELET

2017

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Social Media, News Consumption, and Polarization: Evidence from a Field Experiment

The American economic review, 2021-03, Vol.111 (3), p.831-870

Levy, Ro’ee

2021

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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Marketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225

2019

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Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Marketing science (Providence, R.I.), 2017-07, Vol.36 (4), p.500-522

2017

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Do Investors Care about Impact?

The Review of financial studies, 2023-05, Vol.36 (5), p.1737-1787

2023

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Why Economists Should Conduct Field Experiments and 14 Tips for Pulling One Off

The Journal of economic perspectives, 2011-07, Vol.25 (3), p.3-15

List, John A.

2011

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The behavioralist as tax collector: Using natural field experiments to enhance tax compliance

Journal of public economics, 2017-04, Vol.148, p.14-31

2017

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Gender and the labor market: What have we learned from field and lab experiments?

Labour economics, 2014-10, Vol.30, p.32-40

2014

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AN EQUILIBRIUM MODEL OF THE AFRICAN HIV/AIDS EPIDEMIC

Econometrica, 2019-07, Vol.87 (4), p.1081-1113

2019

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Field Experiments

Journal of economic literature, 2004-12, Vol.42 (4), p.1009-1055

2004

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Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Journal of marketing research, 2017-02, Vol.54 (1), p.144-155

2017

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Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters

The Journal of consumer research, 2019-02, Vol.45 (5), p.973-987

2019

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USING NONPECUNIARY STRATEGIES TO INFLUENCE BEHAVIOR: EVIDENCE FROM A LARGE-SCALE FIELD EXPERIMENT

The review of economics and statistics, 2013-03, Vol.95 (1), p.64-73

2013

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Personalization in Email Marketing: The Role of Noninformative Advertising Content

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258

2018

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When Corporate Social Responsibility Backfires: Evidence from a Natural Field Experiment

Management science, 2021-01, Vol.67 (1), p.8-21

2021

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Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Journal of marketing research, 2016-08, Vol.53 (4), p.459-478

SAHNI, NAVDEEP S.

2016

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SHORT-RUN SUBSIDIES AND LONG-RUN ADOPTION OF NEW HEALTH PRODUCTS: EVIDENCE FROM A FIELD EXPERIMENT

Econometrica, 2014-01, Vol.82 (1), p.197-228

Dupas, Pascaline

2014

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Personalized fundraising: A field experiment on threshold matching of donations

Journal of economic behavior & organization, 2022-08, Vol.200, p.1-20

2022

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Crowdsourcing with All-Pay Auctions: A Field Experiment on Taskcn

Management science, 2014-08, Vol.60 (8), p.2020-2037

2014

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Field Experiments with Firms

The Journal of economic perspectives, 2011-07, Vol.25 (3), p.63-82

2011

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Giving once, giving twice: A two-period field experiment on intertemporal crowding in charitable giving

Journal of public economics, 2019-04, Vol.172, p.127-134

2019

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Using Gossips to Spread Information: Theory and Evidence from Two Randomized Controlled Trials

The Review of economic studies, 2019-11, Vol.86 (6 (311)), p.2453-2490

2019

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A Systematic Review of Field Experiments in Public Administration

Public administration review, 2020-11, Vol.80 (6), p.921-931

2020

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Pay-what-you-want, identity, and self-signaling in markets

Proceedings of the National Academy of Sciences - PNAS, 2012-05, Vol.109 (19), p.7236-7240

2012

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Gender Differences in the Choice of Major: The Importance of Female Role Models

American economic journal. Applied economics, 2020-07, Vol.12 (3), p.226-254

2020

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Field Experimentation in Marketing Research

Social Media, News Consumption, and Polarization: Evidence from a Field Experiment

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Do Investors Care about Impact?

Why Economists Should Conduct Field Experiments and 14 Tips for Pulling One Off

The behavioralist as tax collector: Using natural field experiments to enhance tax compliance

Gender and the labor market: What have we learned from field and lab experiments?

AN EQUILIBRIUM MODEL OF THE AFRICAN HIV/AIDS EPIDEMIC

Field Experiments

Does "Liking" Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters

USING NONPECUNIARY STRATEGIES TO INFLUENCE BEHAVIOR: EVIDENCE FROM A LARGE-SCALE FIELD EXPERIMENT

Personalization in Email Marketing: The Role of Noninformative Advertising Content

When Corporate Social Responsibility Backfires: Evidence from a Natural Field Experiment

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

SHORT-RUN SUBSIDIES AND LONG-RUN ADOPTION OF NEW HEALTH PRODUCTS: EVIDENCE FROM A FIELD EXPERIMENT

Personalized fundraising: A field experiment on threshold matching of donations

Crowdsourcing with All-Pay Auctions: A Field Experiment on Taskcn

Field Experiments with Firms

Giving once, giving twice: A two-period field experiment on intertemporal crowding in charitable giving

Using Gossips to Spread Information: Theory and Evidence from Two Randomized Controlled Trials

A Systematic Review of Field Experiments in Public Administration

Pay-what-you-want, identity, and self-signaling in markets

Gender Differences in the Choice of Major: The Importance of Female Role Models

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