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Brand Breakout: How Emerging Market Brands Will Go Global

Nirmalya Kumar, Jan-Benedict E.M Steenkamp

1, 2013

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COUNTRY BRANDING: WHAT BRANDING? RELEVANT TERMINOLOGIES AND THEIR POSSIBLE INTERPRETATIONS IN THE CASE OF COUNTRIES

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2018-12, Vol.11 (4), p.7-26

Árpád Ferenc Papp-Váry

673, 2018

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An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

International business review, 2004, Vol.13 (1), p.65-82

2004

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Digital Transformation of a Countrys Image: The Case of the Astana International Finance Centre in Kazakhstan

Virtual economics, 2022, Vol.5 (2), p.71-94

2022

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The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image

Journal of marketing communications, 2023-03, Vol.ahead-of-print (ahead-of-print), p.1-16

Ahn, Jiseon

2023

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Nation branding, cultural identity and political polarization – an exploratory framework

International marketing review, 2021-02, Vol.38 (1), p.70-98

2021

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A typology of organisational stakeholder engagement with place brand identity

Journal of strategic marketing, 2020-10, Vol.28 (7), p.620-638

2020

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Branding the nation: What is being branded?

Journal of vacation marketing, 2006-01, Vol.12 (1), p.5-14

Fan, Ying

2006

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‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding

Acta Universitatis Sapientiae. European and Regional Studies, 2020-12, Vol.18 (1), p.29-45

2020

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Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Economic and Regional Studies / Studia Ekonomiczne i Regionalne, 2018-12, Vol.11 (4), p.7-26

Papp-Váry, Árpád Ferenc

2018

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Cultural heritage and nation branding - multi stakeholder perspectives from Portugal

Journal of tourism and cultural change, 2022-09, Vol.20 (5), p.699-717

2022

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different kind of branding: Bolsonaro’s handling of the Covid-19 pandemic and a brand-new Brazil

Sociolinguistic studies, 2022-01, Vol.16 (4)

Silva, Daniel N

2022

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taming of the shrewd: Technologies of the self, emotions, and the rebranding of Philippine tourism

Sociolinguistic studies, 2022-01, Vol.16 (4)

2022

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The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Acta Universitatis Sapientiae. Communicatio, 2019-12, Vol.6 (1), p.19-40

2019

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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INTERNATIONAL SPORTS EVENTS AS A POLITICAL NEWSBREAK

Vestnik Rossijskogo universiteta družby narodov. Seriâ Politologiâ (Online), 2019-12, Vol.21 (2), p.381-388

Borkhsenius, Alexandra V

2019

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Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications

Journal of global marketing, 2016-08, Vol.29 (4), p.233-246

2016

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The Significance of Tourism in Creating the New Croatian Image – Answering Challenges in a Specific Region

Romanian review of regional studies, 2017-06, Vol.XIII (1), p.37-46

VIKTÓRIA GERDESICS

2017

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Thin line between country, city, and region branding

Journal of Vacation Marketing, 2012-04, Vol.18 (2), p.147-155

Herstein, Ram

2012

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The development of country-branding: Is it possible to stimulate the international recognition of a technological and innovative Brazil?

Conjuntura Austral, 2021-05, Vol.12 (58), p.63-76

Luis Fernando Corrêa da Silva Machado

2021

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In search of a dialogue: Digital di-plomacy of Sweden

Vestnik Moskovskogo universiteta. Seriâ 25. Meždunarodnye otnošeniâ i mirovaâ politika (Online), 2022-01, Vol.13 (4), p.162-181

Marchukov, A. N.

2022

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Role of attitudes in Brazil's country brand image

International journal of business and globalisation, 2018, Vol.21 (3), p.297

2018

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A meta-synthesis of qualitative country reputation in search of building theory

Revista brasileira de marketing, 2020-07, Vol.19 (3), p.705

2020

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Branding and promoting a country amidst a long-term conflict: The case of Colombia

Journal of destination marketing & management, 2016-12, Vol.5 (4), p.314-324

Bassols, Narcís

2016

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Research Companion to Language and Country Branding

1, 2021

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Brand Breakout: How Emerging Market Brands Will Go Global

COUNTRY BRANDING: WHAT BRANDING? RELEVANT TERMINOLOGIES AND THEIR POSSIBLE INTERPRETATIONS IN THE CASE OF COUNTRIES

An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues

Digital Transformation of a Countrys Image: The Case of the Astana International Finance Centre in Kazakhstan

The role of multidimensional country-of-origin attributes: Exploring the antecedents of international brand attitude and image

Nation branding, cultural identity and political polarization – an exploratory framework

A typology of organisational stakeholder engagement with place brand identity

Branding the nation: What is being branded?

‘Land of Creation’: The Position, Brand Owners, and Contributors for Israel's Branding

Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Cultural heritage and nation branding - multi stakeholder perspectives from Portugal

different kind of branding: Bolsonaro’s handling of the Covid-19 pandemic and a brand-new Brazil

taming of the shrewd: Technologies of the self, emotions, and the rebranding of Philippine tourism

The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Country branding research: a decade’s systematic review

INTERNATIONAL SPORTS EVENTS AS A POLITICAL NEWSBREAK

Country Resources, Country Image, and Exports: Country Branding and International Marketing Implications

The Significance of Tourism in Creating the New Croatian Image – Answering Challenges in a Specific Region

Thin line between country, city, and region branding

The development of country-branding: Is it possible to stimulate the international recognition of a technological and innovative Brazil?

In search of a dialogue: Digital di-plomacy of Sweden

Role of attitudes in Brazil's country brand image

A meta-synthesis of qualitative country reputation in search of building theory

Branding and promoting a country amidst a long-term conflict: The case of Colombia

Research Companion to Language and Country Branding

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