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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

Journal of international marketing (East Lansing, Mich.), 2019-03, Vol.27 (1), p.1-19

Steenkamp, Jan-Benedict E.M.

2019

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Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Journal of business research, 2018-01, Vol.82, p.340-353

2018

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Adversaries of Consumption: Consumer Movements, Activism, and Ideology

The Journal of consumer research, 2004-12, Vol.31 (3), p.691-704

2004

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Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food

Journal of business research, 2021-09, Vol.134, p.70-77

2021

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Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

The Journal of consumer research, 2002-06, Vol.29 (1), p.70-90

Holt, Douglas B.

2002

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The uncertain future of globalization: Implications for global consumer culture and global brands

International marketing review, 2019-07, Vol.36 (4), p.524-535

Steenkamp, Jan-Benedict

2019

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Consumer cultural identity: a comment

International marketing review, 2019-09, Vol.36 (5), p.637-641

Papadopoulos, Nicolas

2019

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Brand Positioning Based on Brand Image–Country Image Fit

Marketing science (Providence, R.I.), 2019-05, Vol.38 (3), p.516-538

2019

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Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

The Journal of consumer research, 2005-06, Vol.32 (1), p.160-170

2005

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Automated Media

Andrejevic, Mark

1, 2020

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The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global Versus Local Consumer Culture Positioning

Journal of International Marketing, 2016-01, Vol.24 (2), p.22-39

2016

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Transcultural identity development among third generation minority consumers

Journal of business research, 2021-09, Vol.133, p.132-142

2021

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A socio-marketing analysis of the concept of cute and its consumer culture implications

Journal of consumer culture, 2014-03, Vol.14 (1), p.66-87

2014

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Moving up the waste hierarchy: Car boot sales, reuse exchange and the challenges of consumer culture to waste prevention

Resources, conservation and recycling, 2013-08, Vol.77, p.97-107

2013

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The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model

Sustainability, 2021-09, Vol.13 (17), p.9584

2021

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‘Wellbeing’: A collateral casualty of modernity?

Social science & medicine (1982), 2009-11, Vol.69 (10), p.1556-1560

2009

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Effects of Global Consumer Culture Positioning versus Local Consumer Culture Positioning in TV Advertisements on Consumers’ Brand Evaluation and Attitude toward Brand

Journal of Korea Trade, 2019, 23(8), , pp.89-109

2019

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Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands

Review of marketing science, 2022-01, Vol.20 (1), p.37-61

Kim, Jung Seek

2022

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The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture: An Empirical Analysis

International journal of technology and human interaction, 2019-01, Vol.15 (1), p.65-84

2019

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Pathological buying on the rise? Compensative and compulsive buying in Poland in the pre- and

PloS one, 2024-03, Vol.19 (3), p.e0298856

Adamczyk, Grzegorz

2024

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The Impact of COVID-19 on Consumers: Preparing for Digital Sales

IEEE engineering management review, 2020-09, Vol.48 (3), p.212-218

Kim, Rae Yule

2020

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Gut Weekend. Das Wochenende ohne Männer“? Zur Inszenierung von Geschlechterrollen im Magazin „Die Bühne

Zeitgeschichte, 2023-04, Vol.50 (1), p.19-42

Yazdanpanah, Marie-Noëlle

2023

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Cultural consequences of brands' masstige: An emerging market perspective

Journal of business research, 2022-07, Vol.146, p.338-353

2022

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Lift Every Voice and Swing: Black Musicians and Religious Culture in the Jazz Century

Booker, Vaughn A

1, 2020

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Attitudes Towards Performing and Developing Erotic Capital in Consumer Culture

European sociological review, 2014-06, Vol.30 (3), p.302-314

Sarpila, Outi

2014

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Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

Globalization, national identity, biculturalism and consumer behavior: A longitudinal study of Dutch consumers

Adversaries of Consumption: Consumer Movements, Activism, and Ideology

Consumer multiculturation in multicultural marketplaces: Mexican immigrants’ responses to the global consumer culture construction of Tex-Mex as Mexican food

Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding

The uncertain future of globalization: Implications for global consumer culture and global brands

Consumer cultural identity: a comment

Brand Positioning Based on Brand Image–Country Image Fit

Postassimilationist Ethnic Consumer Research: Qualifications and Extensions

Automated Media

The Influence of Regulatory Focus on Global Consumption Orientation and Preference for Global Versus Local Consumer Culture Positioning

Transcultural identity development among third generation minority consumers

A socio-marketing analysis of the concept of cute and its consumer culture implications

Moving up the waste hierarchy: Car boot sales, reuse exchange and the challenges of consumer culture to waste prevention

The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model

‘Wellbeing’: A collateral casualty of modernity?

Effects of Global Consumer Culture Positioning versus Local Consumer Culture Positioning in TV Advertisements on Consumers’ Brand Evaluation and Attitude toward Brand

Attitudes Toward Global and Local Consumer Culture and the Meanings of Brands

The Role of Social Media in Accelerating the Process of Acculturation to the Global Consumer Culture: An Empirical Analysis

Pathological buying on the rise? Compensative and compulsive buying in Poland in the pre- and

The Impact of COVID-19 on Consumers: Preparing for Digital Sales

Gut Weekend. Das Wochenende ohne Männer“? Zur Inszenierung von Geschlechterrollen im Magazin „Die Bühne

Cultural consequences of brands' masstige: An emerging market perspective

Lift Every Voice and Swing: Black Musicians and Religious Culture in the Jazz Century

Attitudes Towards Performing and Developing Erotic Capital in Consumer Culture

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