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The Chief Marketing Officer Matters

Journal of marketing, 2015-05, Vol.79 (3), p.1-22

2015

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Impacts of chief marketing officer in product recalls

Marketing letters, 2024-09, Vol.35 (3), p.409-421

2024

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Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Journal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.670-694

2020

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Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

Journal of marketing research, 2023-12, Vol.60 (6), p.1154-1176

2023

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Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

Journal of the Academy of Marketing Science, 2020-03, Vol.48 (2), p.308-330

2020

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Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Journal of international business studies, 2021-04, Vol.52 (3), p.363-387

2021

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Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Journal of marketing, 2011-01, Vol.75 (1), p.60-77

2011

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The copycat CMO: firms’ imitative behavior as an explanation for CMO presence

Journal of the Academy of Marketing Science, 2018-07, Vol.46 (4), p.632-651

2018

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The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

Journal of marketing research, 2014-10, Vol.51 (5), p.625-644

2014

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When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Journal of marketing research, 2010-12, Vol.47 (6), p.1162-1176

2010

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Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer

Journal of strategic marketing, 2019-11, Vol.27 (8), p.666-678

2019

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The Chief Marketing Officer: an antidote to myopic earnings management practices

Marketing letters, 2021-06, Vol.32 (2), p.165-178

2021

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Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance

Management science, 2017-06, Vol.63 (6), p.1993-2015

2017

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Chief marketing officer and internationalization—a resource-based view

Asia Pacific journal of marketing and logistics, 2021-06, Vol.33 (7), p.1615-1629

2021

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An exploration of how boards of directors impact chief marketing officer performance: Insights from the field

AMS review, 2022-06, Vol.12 (1-2), p.105-115

Whitler, Kimberly A.

2022

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Navigating crisis from the backseat? How top managers can support radical change initiatives by middle managers

Industrial marketing management, 2020-07, Vol.88, p.305-313

2020

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The enterprise activism risk model: How good intentions can jeopardize business success

Journal of retailing, 2024-06, Vol.100 (2), p.330-340

2024

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When CEO Pay Becomes a Brand Problem

Journal of business ethics, 2024-04, Vol.190 (4), p.941-973

2024

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The Moral Psychology and Exemplarism of Leaders in Advertising

International journal of strategic communication, 2021-08, Vol.15 (4), p.375-394

2021

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Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

Journal of business research, 2022-11, Vol.151, p.448-462

2022

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Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance

Journal of the Academy of Marketing Science, 2024-01

2024

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Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

Journal of international marketing (East Lansing, Mich.), 2022-09, Vol.30 (3), p.72-82

2022

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CMO Success, Stage by Stage

MIT Sloan management review, 2024-06, p.1-3

2024

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How executives talk: Exploring marketing executive value articulation with computerized text analysis

European journal of marketing, 2020-03, Vol.54 (3), p.546-569

2020

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Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience

Marketing letters, 2018-12, Vol.29 (4), p.405-419

2018

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The Chief Marketing Officer Matters

Impacts of chief marketing officer in product recalls

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?

Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

The copycat CMO: firms’ imitative behavior as an explanation for CMO presence

The Role of Chief Marketing Officers for Venture Capital Funding: Endowing New Ventures with Marketing Legitimacy

When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation

Is big data driving cooperation in the c-suite? The evolving relationship between the chief marketing officer and chief information officer

The Chief Marketing Officer: an antidote to myopic earnings management practices

Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance

Chief marketing officer and internationalization—a resource-based view

An exploration of how boards of directors impact chief marketing officer performance: Insights from the field

Navigating crisis from the backseat? How top managers can support radical change initiatives by middle managers

The enterprise activism risk model: How good intentions can jeopardize business success

When CEO Pay Becomes a Brand Problem

The Moral Psychology and Exemplarism of Leaders in Advertising

Knowledge structure of Chief Marketing Officers (CMOs): A review, bibliometric analysis, and research agenda

Engaging customers and suppliers for environmental sustainability: Investigating the drivers and the effects on firm performance

Impact of Global Brand Chief Marketing Officers’ Corporate Social Responsibility and Sociopolitical Activism Communication on Twitter

CMO Success, Stage by Stage

How executives talk: Exploring marketing executive value articulation with computerized text analysis

Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience

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