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Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of marketing, 2021-11, Vol.85 (6), p.101-117

2021

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Good vs. Bad: An Empirical Analysis of the Brand Names of Coronavirus Vaccines

Hermes (Århus, Denmark), 2024-02 (64), p.1-21

Kovács, László

2024

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Possessive brand names in brand preferences and choice: the role of inferred control

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051

2022

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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17

2015

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Psychological Underpinnings of Brands

Annual review of psychology, 2021-01, Vol.72 (1), p.585-607

2021

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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Grant, John

1. Aufl., 2006

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Social media services branding: The use of corporate brand names

Journal of business research, 2021-03, Vol.125, p.785-797

2021

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Brand Breakout: How Emerging Market Brands Will Go Global

Nirmalya Kumar, Jan-Benedict E.M Steenkamp

1, 2013

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Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands

Journal of business research, 2020-11, Vol.120, p.157-174

2020

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Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

Sidibe, Myriam

1, 2020

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Material Culture and Authenticity: Fake Branded Fashion in Europe

Craciun, Magdalena

1st edition., 2014

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Brand Psychology: The Art and Science of Building Strong Brands

Busche, Laura

1, 2024

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Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes

Psychology & marketing, 2020-06, Vol.37 (6), p.837-847

2020

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Building Brand Authenticity: 7 Habits of Iconic Brands

Beverland, M

1, 2009

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Global Brand Strategy: World-wise Marketing in the Age of Branding

Steenkamp, Jan-Benedict

1, 2017

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The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Psychology & marketing, 2023-09, Vol.40 (9), p.1850-1862

2023

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Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021

1, 2022

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How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

International journal of market research, 2024-09, Vol.66 (5), p.631-649

2024

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Explaining why increases in generic use outpace decreases in brand name medicine use in multisource markets and the role of regulation

PloS one, 2024-05, Vol.19 (5), p.e0301716-e0301716

2024

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Medicines prices in International Dollar. The comparison between regulated and deregulated markets

PloS one, 2024-06, Vol.19 (6), p.e0304400

2024

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Consumer responses to rebranding to address racism

PloS one, 2023-02, Vol.18 (2), p.e0280873-e0280873

2023

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Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China

The journal of brand management, 2023-11, Vol.30 (6), p.479-489

2023

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How to Build Your Brand: Implementing a Proven and Effective Process

Lubin, Laurence

1st edition, 2022

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Towards Effective Place Brand Management: Branding European Cities and Regions

1, 2010

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Alina Sekretareva

Angewandte Chemie International Edition, 2023-07, Vol.62 (30), p.e202306721-n/a

International ed. in English, 2023

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Is Nestlé a Lady? The Feminine Brand Name Advantage

Good vs. Bad: An Empirical Analysis of the Brand Names of Coronavirus Vaccines

Possessive brand names in brand preferences and choice: the role of inferred control

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Psychological Underpinnings of Brands

Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

Social media services branding: The use of corporate brand names

Brand Breakout: How Emerging Market Brands Will Go Global

Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands

Brands on a Mission: How to Achieve Social Impact and Business Growth Through Purpose

Material Culture and Authenticity: Fake Branded Fashion in Europe

Brand Psychology: The Art and Science of Building Strong Brands

Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes

Building Brand Authenticity: 7 Habits of Iconic Brands

Global Brand Strategy: World-wise Marketing in the Age of Branding

The length of brand names influences the expectation of healthiness in foods and preference for healthy foods

Brand, Label, and Product Intelligence: Second International Conference, COBLI 2021

How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach

Explaining why increases in generic use outpace decreases in brand name medicine use in multisource markets and the role of regulation

Medicines prices in International Dollar. The comparison between regulated and deregulated markets

Consumer responses to rebranding to address racism

Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China

How to Build Your Brand: Implementing a Proven and Effective Process

Towards Effective Place Brand Management: Branding European Cities and Regions

Alina Sekretareva

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