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Drivers of consumer–brand identification

International journal of research in marketing, 2012-12, Vol.29 (4), p.406-418

2012

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Social identity perspective on brand loyalty

Journal of business research, 2012-05, Vol.65 (5), p.648-657

2012

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Symbolic drivers of consumer–brand identification and disidentification

Journal of business research, 2016-02, Vol.69 (2), p.785-793

2016

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Resistance to Brand Switching When a Radically New Brand Is Introduced: A Social Identity Theory Perspective

Journal of marketing, 2010-11, Vol.74 (6), p.128-146

2010

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The underdog trap: The moderating role of transgression type in forgiving underdog brands

Psychology & marketing, 2019-01, Vol.36 (1), p.28-40

2019

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Brand Management in the Era of Social Media: Social Visibility of Consumption and Customer Brand Identification

Journal of travel research, 2018-07, Vol.57 (6), p.727-742

2018

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Do brand relationships on social media motivate young consumers’ value co-creation and willingness to pay? The role of brand love

The journal of product & brand management, 2022-02, Vol.31 (2), p.189-205

2022

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Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives

International journal of information management, 2016-06, Vol.36 (3), p.245-257

2016

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Consumer‐brand identification and happiness in experiential consumption

Psychology & marketing, 2023-08, Vol.40 (8), p.1579-1592

2023

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Destination brand experience and visitor behavior: the mediating role of destination brand identification

Journal of travel & tourism marketing, 2018-06, Vol.35 (5), p.649-663

2018

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Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism

The journal of brand management, 2024-03, Vol.31 (2), p.168-192

2024

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Exploring the dynamics of antecedents to consumer–brand identification with a new brand

Journal of the Academy of Marketing Science, 2013-03, Vol.41 (2), p.234-252

2013

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Fostering Consumer-Brand Relationships through social media brand communities

Journal of marketing communications, 2022-10, Vol.28 (7), p.768-798

2022

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Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

The journal of product & brand management, 2021-11, Vol.30 (8), p.1134-1147

2021

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Relationship qualities of brand heritage: warmth, competence and the moderating roles of anthropomorphic factors

European journal of marketing, 2024-06, Vol.58 (5), p.1177-1206

2024

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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779

Kumar, Jitender

2022

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Consumer-activity identification: identifying antecedents and outcomes

Journal of strategic marketing, 2024-07, Vol.32 (5), p.606-621

2024

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Online brand communities’ contribution to digital business models: Social drivers and mediators

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.437-463

Kucharska, Wioleta

2019

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I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures

The journal of product & brand management, 2024-01, Vol.33 (1), p.1-13

2024

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Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

The journal of brand management, 2017-05, Vol.24 (3), p.250-270

2017

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Promoting customers’ involvement with service brands: evidence from coffee shop customers

The Journal of services marketing, 2017-11, Vol.31 (7), p.733-744

2017

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Social capital and consumer happiness: toward an alternative explanation of consumer-brand identification

The journal of brand management, 2021-09, Vol.28 (5), p.481-494

2021

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Achieving destination advocacy and destination loyalty through destination brand identification

Journal of travel & tourism marketing, 2017-11, Vol.34 (9), p.1247-1260

2017

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Promoting customer brand engagement and brand loyalty through customer brand identification and value congruity

Spanish journal of marketing-ESIC, 2018-12, Vol.22 (3), p.319-337

2018

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Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms

Journal of retailing and consumer services, 2018-11, Vol.45, p.64-73

2018

Volltextzugriff (PDF)

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