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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football

The journal of product & brand management, 2020-09, Vol.29 (6), p.815-830

2020

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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

Kucharska, Wioleta

1, 2022

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The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty

Jurnal Manajemen Industri dan Logistik, 2023-11, Vol.7 (2), p.295-307

2023

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The Brand Authenticity Scale: Development and Validation

Contemporary Management Research, 2018-12, Vol.14 (4), p.277-291

2018

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Effective messaging strategies to increase brand love for sociopolitical activist brands

Journal of business research, 2022-11, Vol.151, p.609-622

2022

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Authenticity in branding – exploring antecedents and consequences of brand authenticity

European journal of marketing, 2017-01, Vol.51 (2), p.324-348

2017

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Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.96-118

2021

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The role of brand authenticity in developing brand trust

Journal of strategic marketing, 2019-11, Vol.27 (8), p.714-729

2019

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Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice

Journal of business research, 2023-11, Vol.166, p.114078, Article 114078

2023

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Why the family business brand matters: Brand authenticity and the family firm trust inference

Journal of business research, 2018-08, Vol.89, p.121-134

2018

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How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment

Annals of tourism research, 2020-03, Vol.81, p.102879, Article 102879

2020

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Brand authenticity: An integrative framework and measurement scale

Journal of consumer psychology, 2015-04, Vol.25 (2), p.200-218

2015

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Engaging customers through brand authenticity perceptions: The moderating role of self-congruence

Journal of business research, 2022-01, Vol.138, p.26-37

2022

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Brand authenticity: 25 Years of research

International journal of consumer studies, 2021-07, Vol.45 (4), p.645-663

Södergren, Jonatan

2021

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The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138

2021

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Brand activism and the consequence of woke washing

Journal of business research, 2024-01, Vol.170, p.114362, Article 114362

2024

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Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

European journal of marketing, 2018-06, Vol.52 (7/8), p.1387-1411

2018

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Sustainability, brand authenticity and Instagram messaging

Journal of business research, 2024-03, Vol.175, p.114547, Article 114547

2024

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The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity: Historical nostalgia on a heritage destination's brand authenticity

The international journal of tourism research, 2021-11, Vol.23 (6), p.1176-1190

2021

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Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms

Tourism management (1982), 2020-04, Vol.77, p.104022, Article 104022

2020

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The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness

Business & society, 2022-09, Vol.61 (7), p.1773-1803

2022

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Effects of multidimensional destination brand authenticity on destination brand well-being: the mediating role of self-congruence

Current issues in tourism, 2023-11, Vol.26 (21), p.3532-3546

2023

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The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

International journal of hospitality management, 2018-09, Vol.75, p.38-47

2018

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The negative effect of virtual endorsers on brand authenticity and potential remedies

Journal of business research, 2024-12, Vol.185, p.114898, Article 114898

2024

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Developing a brand heritage model for time-honoured brands: extending signalling theory

Current issues in tourism, 2022-05, Vol.ahead-of-print (ahead-of-print), p.1-18

2022

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The power of personal brand authenticity and identification: top celebrity players’ contribution to loyalty toward football

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands

The Role of Destination Brand Love in Mediating Destination Brand Authenticity on Destination Loyalty

The Brand Authenticity Scale: Development and Validation

Effective messaging strategies to increase brand love for sociopolitical activist brands

Authenticity in branding – exploring antecedents and consequences of brand authenticity

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

The role of brand authenticity in developing brand trust

Simple = Authentic: The effect of visually simple package design on perceived brand authenticity and brand choice

Why the family business brand matters: Brand authenticity and the family firm trust inference

How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment

Brand authenticity: An integrative framework and measurement scale

Engaging customers through brand authenticity perceptions: The moderating role of self-congruence

Brand authenticity: 25 Years of research

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Brand activism and the consequence of woke washing

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Sustainability, brand authenticity and Instagram messaging

The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity: Historical nostalgia on a heritage destination's brand authenticity

Destination brand authenticity: What an experiential simulacrum! A multigroup analysis of its antecedents and outcomes through official online platforms

The CSR Imperative: How CSR Influences Word-of-Mouth Considering the Roles of Authenticity and Alternative Attractiveness

Effects of multidimensional destination brand authenticity on destination brand well-being: the mediating role of self-congruence

The impact of brand authenticity on building brand love: An investigation of impression in memory and lifestyle-congruence

The negative effect of virtual endorsers on brand authenticity and potential remedies

Developing a brand heritage model for time-honoured brands: extending signalling theory

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