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Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

California management review, 2019-08, Vol.61 (4), p.110-134

2019

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The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention

MIS quarterly, 2015-03, Vol.39 (1), p.177-200

2015

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Mapping the customer journey: Lessons learned from graph-based online attribution modeling

International journal of research in marketing, 2016-09, Vol.33 (3), p.457-474

2016

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Free-to-Fee Transformation of Industrial Services

Journal of service research : JSR, 2023-02, Vol.26 (1), p.21-43

2023

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Weiterempfehlung und Kundenwert: Ein Ansatz Zur Persönlichen Kommunikation

Wangenheim, Florian

Gabler Edition Wissenschaft., 2003

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Management internationaler Dienstleistungen mit 3K: Konfiguration ; Koordination ; Kundenintegration

1. Aufl., 2009

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Kundenlösungen als Signale - Warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist

Marketing Review St. Gallen, 2022, Vol.39 (3), p.22-29

2022

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Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Journal of marketing, 2014-01, Vol.78 (1), p.59-75

2014

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Can digital health researchers make a difference during the pandemic? Results of the single-arm, chatbot-led Elena+: Care for COVID-19 interventional study

Frontiers in public health, 2023-08, Vol.11, p.1185702-1185702

2023

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Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction

Journal of management, 2020-11, Vol.46 (8), p.1469-1497

2020

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Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.574-588

2015

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Elena+ Care for COVID-19, a Pandemic Lifestyle Care Intervention: Intervention Design and Study Protocol

Frontiers in public health, 2021-10, Vol.9, p.625640-625640

2021

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Perceived Fairness of Differential Customer Treatment: Consumers’ Understanding of Distributive Justice Really Matters

Journal of Service Research, 2013-02, Vol.16 (1), p.99-113

2013

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Ein zweidimensionales Kundenbindungsmodell mit direkten und moderierenden Einflussvariablen: Das Beispiel des Firmenkundengeschäfts von Stromversorgern

Marketing (London), 2005-01, Vol.27 (3), p.169-183

2005

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Self-guided Cognitive Behavioral Therapy Apps for Depression: Systematic Assessment of Features, Functionality, and Congruence With Evidence

Journal of medical Internet research, 2021-07, Vol.23 (7), p.e27619-e27619

2021

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Digital Behavior Change Interventions for the Prevention and Management of Type 2 Diabetes: Systematic Market Analysis

Journal of medical Internet research, 2022-01, Vol.24 (1), p.e33348

2022

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Behavioral Consequences of Customer-Initiated Channel Migration

Journal of service research : JSR, 2014-08, Vol.17 (3), p.262-277

2014

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The Effect of a Service Provider’s Competitive Market Position on Churn Among Flat-Rate Customers

Journal of service research : JSR, 2018-08, Vol.21 (3), p.319-335

2018

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The Terms of "You(s)": How the Term of Address Used by Conversational Agents Influences User Evaluations in French and German Linguaculture

Frontiers in public health, 2022-01, Vol.9, p.691595-691595

2022

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Exploring the potential of mobile health interventions to address behavioural risk factors for the prevention of non-communicable diseases in Asian populations: a qualitative study

BMC public health, 2023-04, Vol.23 (1), p.753-23, Article 753

2023

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Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Journal of interactive marketing, 2014-11, Vol.28 (4), p.285-301

2014

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Verhaltenseffekte bei Überbuchung von Servicekapazitäten

Revenue Management Aus der Kundenperspektive, 2014, p.105-128

2014

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The Impact of Consumption Goals on Flat-Rate Choice: Can “Hedonizing” a Service Increase Customers’ Propensity to Choose a Flat Rate?

Journal of Service Research, 2013-05, Vol.16 (2), p.216-230

2013

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The effectiveness and user experience of a biofeedback intervention program for stress management supported by virtual reality and mobile technology: a randomized controlled study

BMC Digital Health, 2023-10, Vol.1 (1), p.1-24, Article 42

2023

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Development of "LvL UP 1.0": a smartphone-based, conversational agent-delivered holistic lifestyle intervention for the prevention of non-communicable diseases and common mental disorders

Frontiers in digital health, 2023-05, Vol.5, p.1039171-1039171

2023

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Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence

The Value of Self-Service: Long-Term Effects of Technology-Based Self-Service Usage on Customer Retention

Mapping the customer journey: Lessons learned from graph-based online attribution modeling

Free-to-Fee Transformation of Industrial Services

Weiterempfehlung und Kundenwert: Ein Ansatz Zur Persönlichen Kommunikation

Management internationaler Dienstleistungen mit 3K: Konfiguration ; Koordination ; Kundenintegration

Kundenlösungen als Signale - Warum Unternehmen am Lösungsgeschäft festhalten sollten, auch wenn es nicht profitabel ist

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

Can digital health researchers make a difference during the pandemic? Results of the single-arm, chatbot-led Elena+: Care for COVID-19 interventional study

Transformational Leadership, High-Performance Work System Consensus, and Customer Satisfaction

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Elena+ Care for COVID-19, a Pandemic Lifestyle Care Intervention: Intervention Design and Study Protocol

Perceived Fairness of Differential Customer Treatment: Consumers’ Understanding of Distributive Justice Really Matters

Ein zweidimensionales Kundenbindungsmodell mit direkten und moderierenden Einflussvariablen: Das Beispiel des Firmenkundengeschäfts von Stromversorgern

Self-guided Cognitive Behavioral Therapy Apps for Depression: Systematic Assessment of Features, Functionality, and Congruence With Evidence

Digital Behavior Change Interventions for the Prevention and Management of Type 2 Diabetes: Systematic Market Analysis

Behavioral Consequences of Customer-Initiated Channel Migration

The Effect of a Service Provider’s Competitive Market Position on Churn Among Flat-Rate Customers

The Terms of "You(s)": How the Term of Address Used by Conversational Agents Influences User Evaluations in French and German Linguaculture

Exploring the potential of mobile health interventions to address behavioural risk factors for the prevention of non-communicable diseases in Asian populations: a qualitative study

Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns

Verhaltenseffekte bei Überbuchung von Servicekapazitäten

The Impact of Consumption Goals on Flat-Rate Choice: Can “Hedonizing” a Service Increase Customers’ Propensity to Choose a Flat Rate?

The effectiveness and user experience of a biofeedback intervention program for stress management supported by virtual reality and mobile technology: a randomized controlled study

Development of "LvL UP 1.0": a smartphone-based, conversational agent-delivered holistic lifestyle intervention for the prevention of non-communicable diseases and common mental disorders

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