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Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

Journal of business ethics, 2021-03, Vol.169 (2), p.225-239

2021

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Moments of luxury – A qualitative account of the experiential essence of luxury

Journal of business research, 2020-08, Vol.116, p.491-502

2020

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Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages

Psychology & marketing, 2010-06, Vol.27 (6), p.584-602

2010

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An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

Journal of business research, 2013-09, Vol.66 (9), p.1505-1515

2013

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Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

European management journal, 2023-06, Vol.41 (3), p.437-444

2023

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How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study

Tourism management (1982), 2019-04, Vol.71, p.197-212

2019

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Co-creating stakeholder and brand identities: Introduction to the special section

Journal of business research, 2017-01, Vol.70, p.395-398

2017

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Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach

Nonprofit and voluntary sector quarterly, 2018-10, Vol.47 (5), p.984-1006

2018

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Intended brand associations: Do they really drive consumer response?

Journal of business research, 2014-07, Vol.67 (7), p.1501-1507

2014

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Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors

Journal of business research, 2013-09, Vol.66 (9), p.1325-1331

2013

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The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

International marketing review, 2020-12, Vol.37 (6), p.1013-1049

2020

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Making a difference: Thoughts on management scholarship from the editorial team

European management journal, 2019-06, Vol.37 (3), p.245-250

2019

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"On Transit" — Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

Marketing (Munich), 2013-01, Vol.35 (1), p.40-49

2013

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My Little Luxury

Marketing (Munich), 2011-03, Vol.33 (1), p.57-67

2011

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One brand perception? Or many? The heterogeneity of intra-brand knowledge

The journal of product & brand management, 2009-08, Vol.18 (5), p.338-345

2009

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Conceptualizing unconventional luxury

Journal of business research, 2020-08, Vol.116, p.441-445

2020

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The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)

Cities, 2018-10, Vol.80, p.53-60

2018

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Brand management: Unveiling the delusion of control

European management journal, 2018-06, Vol.36 (3), p.301-305

2018

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Home in the re-making: Immigrants' transcultural experiencing of home

Journal of business research, 2018-10, Vol.91, p.334-341

2018

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My Little Luxury': A Consumer-Centred, Experiential view

Marketing, 2011-01, Vol.33 (1), p.57-67

2011

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40th anniversary editorial: Looking backwards to move forward in management research

European management journal, 2022-08, Vol.40 (4), p.459-466

2022

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Women in Transition - Consumption Narratives of First-time Motherhood

Advances in Consumer Research, 2015, Vol.43, p.368-373

2015

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One brand perception Or many The heterogeneity of intrabrand knowledge

The journal of product & brand management, 2009-08, Vol.18 (5), p.338-345

2009

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Because I'm Worth It - Luxury and the Construction of Consumers' Selves

Advances in Consumer Research, 2012, Vol.40, p.483

2012

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'My little luxury': a consumer-centred, experimental view

Marketing (Munich), 2011-01, Vol.33 (1), p.57-67

2011

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Constructing Personas: How High-Net-Worth Social Media Influencers Reconcile Ethicality and Living a Luxury Lifestyle

Moments of luxury – A qualitative account of the experiential essence of luxury

Multi-method research on consumer-brand associations: Comparing free associations, storytelling, and collages

An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation

Stakeholder-oriented brand management: A Venn-diagram approach to monitor brand associations

How the refugee crisis impacts the decision structure of tourists: A cross-country scenario study

Co-creating stakeholder and brand identities: Introduction to the special section

Brand Strategy Co-Creation in a Nonprofit Context: A Strategy-as-Practice Approach

Intended brand associations: Do they really drive consumer response?

Multi-sensory sculpting (MSS): Eliciting embodied brand knowledge via multi-sensory metaphors

The psychology of consumer ethnocentrism and cosmopolitanism: a five-country study of values, moral foundations, gender identities and consumer orientations

Making a difference: Thoughts on management scholarship from the editorial team

"On Transit" — Changes of Role Identity and Consumer-Brand Relationships during Transition from Student to Professional Life

My Little Luxury

One brand perception? Or many? The heterogeneity of intra-brand knowledge

Conceptualizing unconventional luxury

The interplay between urban policies and grassroots city brand co-creation and co-destruction during the refugee crisis: Insights from the city brand Munich (Germany)

Brand management: Unveiling the delusion of control

Home in the re-making: Immigrants' transcultural experiencing of home

My Little Luxury': A Consumer-Centred, Experiential view

40th anniversary editorial: Looking backwards to move forward in management research

Women in Transition - Consumption Narratives of First-time Motherhood

One brand perception Or many The heterogeneity of intrabrand knowledge

Because I'm Worth It - Luxury and the Construction of Consumers' Selves

'My little luxury': a consumer-centred, experimental view

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