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Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1

1, 2022

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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

1, 2023

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Impact of COVID-19 on Medicine Lecturers’ Mental Health and Emergency Remote Teaching Challenges

International journal of environmental research and public health, 2021-06, Vol.18 (13), p.6792

2021

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Marketing and smart technologies: proceedings of ICMarkTech 2021

2022

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Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception

Frontiers in human neuroscience, 2024-03, Vol.18, p.1305164-1305164

2024

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Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data

Bioinformatics and Biomedical Engineering, p.260-274

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Burnout, resilience, and subjective well-being among Portuguese lecturers' during the COVID-19 pandemic

Frontiers in psychology, 2023-11, Vol.14, p.1271004-1271004

2023

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Advantages and Disadvantages, Concerns, and Solutions for Emergency Remote Teaching During COVID-19: Portuguese Lecturers’ Perspectives

SAGE open, 2023-10, Vol.13 (4)

2023

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Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data

Machine Learning, Optimization, and Data Science, p.433-448

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Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1

1, 2024

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The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten

Marketing and Smart Technologies, 2019, Vol.167, p.202-218

2019

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Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data

Machine Learning, Optimization, and Data Science, 2023, Vol.13811, p.417-431

2023

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Neural imprints of national brands versus own-label brands

The journal of product & brand management, 2016-04, Vol.25 (2), p.184-195

2016

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Future Perspectives in Healthcare: An Analysis of Augmented Reality and Spatial Computing in Hospital Environments

Procedia computer science, 2024, Vol.238, p.932-937

2024

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Calling for the Study of the Neuroscience of the Sports Fan Consumer

Marketing and Smart Technologies, p.295-307

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Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1

2024

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Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces

Developments and Advances in Defense and Security, 2023, Vol.328, p.191-204

2023

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Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images

Marketing and Smart Technologies, p.575-596

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Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel

Marketing and Smart Technologies, p.577-591

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Business Intelligence in Sports Retail: Data Mining Application

2021 16th Iberian Conference on Information Systems and Technologies (CISTI), 2021, p.1-6

2021

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Structuring Best Practices of Search Engine Optimization for Webpages

Marketing and Smart Technologies, p.191-209

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The Blockchain Technology Applications in Higher Education

3rd International Conference on Science and Technology Education 2022, p.55-67

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Decision-"making" or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason

The Routledge Companion to Consumer Behavior Analysis, 2016, p.328-349

1, 2016

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Neuroscience in marketing : An FMRI-based perspective on brands

Santos, José Paulo Neves Correia Marques dos

2011

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ProQuest

Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

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Marketing and Smart Technologies: Proceedings of ICMarkTech 2021, Volume 1

Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

Impact of COVID-19 on Medicine Lecturers’ Mental Health and Emergency Remote Teaching Challenges

Marketing and smart technologies: proceedings of ICMarkTech 2021

Explainable artificial intelligence (xAI) in neuromarketing/consumer neuroscience: an fMRI study on brand perception

Towards XAI: Interpretable Shallow Neural Network Used to Model HCP’s fMRI Motor Paradigm Data

Burnout, resilience, and subjective well-being among Portuguese lecturers' during the COVID-19 pandemic

Advantages and Disadvantages, Concerns, and Solutions for Emergency Remote Teaching During COVID-19: Portuguese Lecturers’ Perspectives

Path-Weights and Layer-Wise Relevance Propagation for Explainability of ANNs with fMRI Data

Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1

The Use of Consumer Neuroscience Knowledge in Improving Real Promotional Media: The Case of Worten

Path Weights Analyses in a Shallow Neural Network to Reach Explainable Artificial Intelligence (XAI) of fMRI Data

Neural imprints of national brands versus own-label brands

Future Perspectives in Healthcare: An Analysis of Augmented Reality and Spatial Computing in Hospital Environments

Calling for the Study of the Neuroscience of the Sports Fan Consumer

Marketing and Smart Technologies: Proceedings of ICMarkTech 2023, Volume 1

Organisational Attraction in the Voluntary Military Recruitment in the Portuguese Armed Forces

Has It Ever Been the Fashion Blog’s Dusk? A Thematic Analysis-Based Research on the Anguishes in the Post-transition from Text Blog Writers to the Ready-Made Scroll, Scroll, Scroll Instagram Images

Online Brand Community Characterization with Engagement and Social Network Analysis (SNA) for Marketing Communication: The Subreddit r/intel

Business Intelligence in Sports Retail: Data Mining Application

Structuring Best Practices of Search Engine Optimization for Webpages

The Blockchain Technology Applications in Higher Education

Decision-"making" or how decisions emerge in a cyclic automatic process, parsimoniously modulated by reason

Neuroscience in marketing : An FMRI-based perspective on brands

Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 1

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