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Quem Lidera sua Opinião? Influência dos Formadores de Opinião Digitais no Engajamento

Revista de administração contemporânea, 2018-01, Vol.22 (1), p.115-137

2018

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In pursuit of an effective B2B digital marketing strategy in an emerging market

Journal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1085-1108

2019

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Preditores da correspondência intenção-compra e dos níveis de reforço programado de marcas de especialidade

Revista brasileira de marketing, 2020-10, Vol.19 (4), p.738-761

2020

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“Engaja-me e atraia-me, então eu compartilharei”: uma análise do impacto da categoria da postagem no marketing viral em uma rede social

Revista brasileira de gestão de negócios, 2016-12, Vol.18 (62), p.545-569

2016

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Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

Revista de administração contemporânea, 2020-04, Vol.24 (2), p.134-150

2020

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Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

Online information review, 2016-08, Vol.40 (4), p.458-471

2016

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Optimising digital marketing and social media strategy: from push to pull to performance

Journal of marketing management, 2022-05, Vol.38 (7-8), p.709-739

2022

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Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights

Revista de administração contemporânea, 2023-07, Vol.27 (4), p.1-7

2023

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Customer relational benefit: A second‐order meta‐analysis and an alternative framework

International journal of consumer studies, 2024-01, Vol.48 (1), p.n/a

2024

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Experiential learning as teaching strategy for entrepreneurship: assessment of a Brazilian experience

International journal of innovation and learning, 2014-01, Vol.16 (4), p.428

2014

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How marketing balances the battle between premium and regular products? Brand sales dynamics in an emerging market

International journal of emerging markets, 2020-12, Vol.15 (6), p.1265-1286

2020

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Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search

Industrial marketing management, 2022-02, Vol.101, p.165-175

2022

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De que forma os preços variam em sites de comparação? influência do cashback e da estrutura de mercado na dinâmica de preços

Revista brasileira de marketing, 2024-05, Vol.23 (2), p.516-579

2024

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Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending

Revista brasileira de gestão de negócios, 2020-04, Vol.22 (2), p.331-347

2020

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A relação entre as políticas de gênero e a criação de empresas por mulheres

Regepe Entrepreneurship and Small Business Journal, 2023-09, Vol.12 (3)

2023

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One-way road: the impact of artificial intelligence on the development of knowledge in management

RAUSP management journal, 2023-09, Vol.58 (3), p.249-255

2023

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“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

Revista brasileira de gestão de negócios, 2016-10, Vol.18 (62), p.545-569

2016

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Predictors of intention-purchase correspondence and programmed reinforcement levels of specialty brands

Revista brasileira de marketing, 2020-10, Vol.19 (4), p.738

2020

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ThinkBox: One-way road: the impact of artificial intelligence on the development of knowledge in management

RAUSP management journal, 2023-07, Vol.58 (3), p.249-255

2023

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Editorial: One-way road: the impact of artificial intelligence on the development of knowledge in management

RAUSP management journal, 2023-01, Vol.58 (3), p.249-255

2023

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Aplicação do modelo analítico da cadeia de valor na análise da estratificação competitiva em um APL

Revista produção online, 2011-03, Vol.11 (1), p.263-287

2011

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Desvios das compras planejadas: histórico de aprendizado do consumidor e implicações da definição comportamental para os gastos do consumidor

Revista brasileira de gestão de negócios, 2020, Vol.22 (2), p.331-347

2020

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The relationship between gender policies and the creation of businesses by women

Regepe Entrepreneurship and Small Business Journal, 2023-09

2023

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Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending

Revista brasileira de gestão de negócios, 2020-04, Vol.22 (2), p.331-347

2020

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How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

Journal of business research, 2022-03, Vol.141, p.200-212

2022

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Quem Lidera sua Opinião? Influência dos Formadores de Opinião Digitais no Engajamento

In pursuit of an effective B2B digital marketing strategy in an emerging market

Preditores da correspondência intenção-compra e dos níveis de reforço programado de marcas de especialidade

“Engaja-me e atraia-me, então eu compartilharei”: uma análise do impacto da categoria da postagem no marketing viral em uma rede social

Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

Does social media matter for post typology? Impact of post content on Facebook and Instagram metrics

Optimising digital marketing and social media strategy: from push to pull to performance

Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights

Customer relational benefit: A second‐order meta‐analysis and an alternative framework

Experiential learning as teaching strategy for entrepreneurship: assessment of a Brazilian experience

How marketing balances the battle between premium and regular products? Brand sales dynamics in an emerging market

Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search

De que forma os preços variam em sites de comparação? influência do cashback e da estrutura de mercado na dinâmica de preços

Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending

A relação entre as políticas de gênero e a criação de empresas por mulheres

One-way road: the impact of artificial intelligence on the development of knowledge in management

“Engage and attract me, then I’ll share you”: an analysis of the impact of post category on viral marketing in a social networking site

Predictors of intention-purchase correspondence and programmed reinforcement levels of specialty brands

ThinkBox: One-way road: the impact of artificial intelligence on the development of knowledge in management

Editorial: One-way road: the impact of artificial intelligence on the development of knowledge in management

Aplicação do modelo analítico da cadeia de valor na análise da estratificação competitiva em um APL

Desvios das compras planejadas: histórico de aprendizado do consumidor e implicações da definição comportamental para os gastos do consumidor

The relationship between gender policies and the creation of businesses by women

Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending

How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

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