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Determinants of Perceived Web Site Interactivity

Journal of marketing, 2008-03, Vol.72 (2), p.99-113

2008

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Determinants of retail patronage: A meta-analytical perspective

Journal of retailing, 2006-01, Vol.82 (3), p.229-243

2006

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Exploring the impact of online privacy disclosures on consumer trust

Journal of retailing, 2006-01, Vol.82 (4), p.331-338

2006

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Nonresponse and Generalizability in Academic Research

Journal of the Academy of Marketing Science, 2006-12, Vol.34 (1), p.4

2006

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Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Journal of retailing, 2008-09, Vol.84 (3), p.334-353

2008

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Anti-brand communities, negotiation of brand meaning, and the learning process: The case of Wal-Mart

Consumption, markets and culture, 2010-09, Vol.13 (3), p.325-345

2010

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Using Childhood Memories to Gain Insight into Brand Meaning

Journal of marketing, 2007-04, Vol.71 (2), p.45-60

2007

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Marketing to and Serving Customers through the Internet: An Overview and Research Agenda

Journal of the Academy of Marketing Science, 2002-09, Vol.30 (4), p.286-295

2002

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An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

Journal of the Academy of Marketing Science, 2004-09, Vol.32 (4), p.418-436

Conchar, M. P.

2004

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Responses to Humorous ADS: Does Audience Involvement Matter?

Journal of advertising, 2006-12, Vol.35 (4), p.113-127

2006

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The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent

Journal of advertising, 2006-07, Vol.35 (2), p.69-80

2006

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Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

Psychology & marketing, 1995-01, Vol.12 (1), p.53-77

1995

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U-Commerce: Expanding the Universe of Marketing

Journal of the Academy of Marketing Science, 2002-09, Vol.30 (4), p.333-347

2002

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Market-resistance and Valentine's Day events

Journal of business research, 2009-02, Vol.62 (2), p.200-207

2009

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A Look to the Future of JAMS: Three Years Out, Thirty Years Out

Journal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.225-228

Zinkhan, George M.

2003

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Coke is It: How stories in childhood memories illuminate an icon

Journal of business research, 2010-03, Vol.63 (3), p.328-336

2010

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The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster

Marketing letters, 2004-12, Vol.15 (4), p.185-199

2004

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Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Journal of the Academy of Marketing Science, 2005-09, Vol.33 (4), p.445-460

2005

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Enhancing Marketing Theory in Academic Research

Journal of the Academy of Marketing Science, 2006-10, Vol.34 (4), p.477

2006

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Research Traditions and Patterns in Marketing Scholarship

Journal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.281

Zinkhan, George M

2006

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Gift giving: A community paradigm

Psychology & marketing, 2006-07, Vol.23 (7), p.573-595

2006

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The complexity of consumers' cognitive structures and its relevance to consumer behavior

Journal of business research, 2004-06, Vol.57 (6), p.575-582

2004

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A taxonomy of information technology-enhanced pricing strategies

Journal of business research, 2008-04, Vol.61 (4), p.275-283

2008

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Consumer Activism on the Internet: The Role of Anti-brand Communities

Advances in Consumer Research, 2006, Vol.33, p.479

2006

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International Brand-Name Standardization/Adaptation: Antecedents and Consequences

Journal of international marketing (East Lansing, Mich.), 2002-09, Vol.10 (3), p.22-48

2002

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Determinants of Perceived Web Site Interactivity

Determinants of retail patronage: A meta-analytical perspective

Exploring the impact of online privacy disclosures on consumer trust

Nonresponse and Generalizability in Academic Research

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Anti-brand communities, negotiation of brand meaning, and the learning process: The case of Wal-Mart

Using Childhood Memories to Gain Insight into Brand Meaning

Marketing to and Serving Customers through the Internet: An Overview and Research Agenda

An Integrated Framework for the Conceptualization of Consumers' Perceived-Risk Processing

Responses to Humorous ADS: Does Audience Involvement Matter?

The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent

Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

U-Commerce: Expanding the Universe of Marketing

Market-resistance and Valentine's Day events

A Look to the Future of JAMS: Three Years Out, Thirty Years Out

Coke is It: How stories in childhood memories illuminate an icon

The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster

Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-Analysis

Enhancing Marketing Theory in Academic Research

Research Traditions and Patterns in Marketing Scholarship

Gift giving: A community paradigm

The complexity of consumers' cognitive structures and its relevance to consumer behavior

A taxonomy of information technology-enhanced pricing strategies

Consumer Activism on the Internet: The Role of Anti-brand Communities

International Brand-Name Standardization/Adaptation: Antecedents and Consequences

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