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How Resource Scarcity Influences the Preference for Counterhedonic Consumption

The Journal of consumer research, 2022-01, Vol.48 (5), p.904-919

2022

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Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Journal of marketing, 2021-05, Vol.85 (3), p.240-255

2021

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Indulgent Consumption Signals Interpersonal Warmth

Journal of marketing research, 2022-12, Vol.59 (6), p.1179-1196

2022

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This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

The Journal of consumer research, 2015-02, Vol.41 (5), p.1172-1185

2015

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When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors

Organizational behavior and human decision processes, 2019-01, Vol.150, p.101-111

2019

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Unconscious creativity: When can unconscious thought outperform conscious thought?

Journal of consumer psychology, 2012-10, Vol.22 (4), p.573-581

2012

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Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings

Journal of business research, 2024-03, Vol.175, p.114543, Article 114543

2024

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Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping

The Journal of consumer research, 2022-07, Vol.49 (2), p.252-267

2022

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The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains

Journal of experimental psychology. General, 2015-06, Vol.144 (3), p.639-654

2015

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Simple or Complex Logos? The Impact of Logo Complexity on the Brand Perception

Advances in Consumer Research, 2022, Vol.50, p.222-223

2022

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Why Do People Who Have More Enjoy Horror More?

Advances in Consumer Research, 2018, Vol.46, p.865-866

2018

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Indulgent Consumption Signals Interpersonal Warmth

Advances in Consumer Research, 2021, Vol.49, p.334-335

2021

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A Wishful Thinking Mindset Leads to a Desire for Chaos

Advances in Consumer Research, 2019, Vol.47, p.935-936

2019

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When Numbers Make You Feel: The Impact of Round versus Precise Numbers on Preventive Health Behavior

Advances in Consumer Research, 2017, Vol.45, p.943-945

2017

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A Sensational Session: Understanding the Effect of Sensory Cues on Choice and Consumption Decisions

Advances in Consumer Research, 2016, Vol.44, p.274-278

2016

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The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior

Advances in Consumer Research, 2019, Vol.47, p.733-736

2019

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Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping

Advances in Consumer Research, 2018, Vol.46, p.880-881

2018

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This Number Just Feels Right: the Impact of Roundness of Numbers on Reliance on Feelings Versus Cognition

Advances in Consumer Research, 2012, Vol.40, p.864

2012

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Vices Lurking in the Dark: the Impact of Background Color on Indulgent Consumption

Advances in Consumer Research, 2011, Vol.39, p.58

2011

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When Anticipating More Experiences Reduces Valuation: The Capacity Limitation of Mental Imagery and Valuations of Experiential Consumption

Zhang, Kuangjie

2014

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Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains

Advances in Consumer Research, 2012, Vol.40, p.858

2012

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Negative Scope Sensitivity: the Collapse of Feeling-Based Valuation For Multiple Desirable Objects

Advances in Consumer Research, 2012, Vol.40, p.909

2012

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Unconscious Creativity: the Impact of Deliberation-Without-Attention Duration on Creative Ingenuity

Advances in Consumer Research, 2011, Vol.39, p.38

2011

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When Giving Is All We Have

Marketing News, 2021-01, p.22

2021

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Biological and Genetic Characterization of Pod Pepper Vein Yellows Virus-Associated RNA From Capsicum frutescens in Wenshan, China

Frontiers in microbiology, 2021-04, Vol.12, p.662352-662352

2021

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How Resource Scarcity Influences the Preference for Counterhedonic Consumption

Do Promotions Make Consumers More Generous? The Impact of Price Promotions on Consumers’ Donation Behavior

Indulgent Consumption Signals Interpersonal Warmth

This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations

When numbers make you feel: Impact of round versus precise numbers on preventive health behaviors

Unconscious creativity: When can unconscious thought outperform conscious thought?

Follow your heart or your mind: The effect of consumption frequency on consumers’ reliance on feelings

Sizes Are Gendered: The Effect of Size Cues in Brand Names on Brand Stereotyping

The Propagation of Self-Control: Self-Control in One Domain Simultaneously Improves Self-Control in Other Domains

Simple or Complex Logos? The Impact of Logo Complexity on the Brand Perception

Why Do People Who Have More Enjoy Horror More?

Indulgent Consumption Signals Interpersonal Warmth

A Wishful Thinking Mindset Leads to a Desire for Chaos

When Numbers Make You Feel: The Impact of Round versus Precise Numbers on Preventive Health Behavior

A Sensational Session: Understanding the Effect of Sensory Cues on Choice and Consumption Decisions

The Influence of Idealistic Versus Pragmatic Mindsets on Charitable Behavior

Sizes are Gendered: Impact of Size Cues in Brand Names on Brand Stereotyping

This Number Just Feels Right: the Impact of Roundness of Numbers on Reliance on Feelings Versus Cognition

Vices Lurking in the Dark: the Impact of Background Color on Indulgent Consumption

When Anticipating More Experiences Reduces Valuation: The Capacity Limitation of Mental Imagery and Valuations of Experiential Consumption

Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains

Negative Scope Sensitivity: the Collapse of Feeling-Based Valuation For Multiple Desirable Objects

Unconscious Creativity: the Impact of Deliberation-Without-Attention Duration on Creative Ingenuity

When Giving Is All We Have

Biological and Genetic Characterization of Pod Pepper Vein Yellows Virus-Associated RNA From Capsicum frutescens in Wenshan, China

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