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The effects of television commercial pacing on viewers' attention and memory

Journal of marketing communications, 2003-01, Vol.9 (1), p.17-28

2003

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Do the Cultural Barriers in Global Advertising Still Exist? : A Comparative Study on Ralston’s Crossvergence Theory Focusing on the Cultural Values Reflected in Korean and US TV Ads from 2007 and 2017

THE KOREAN JOURNAL OF ADVERTISING, 2020-08, Vol.31 (6), p.213-240

2020

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Effects of program engagement and length of ads on pre-roll advertising: Moderating effect of intrusion

Journal of Practical Research in Advertising and Public Relations, 2018-08, Vol.11 (3), p.30-53

2018

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Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism

Journal of marketing communications, 2005-06, Vol.11 (2), p.95-112

2005

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Mediating Effect of OTT Service Use Between Social Distance and Global Consumer Behavior : Focusing on Comparison between Korean and Japanese Generation style for the Journal of Korean Contents

JOURNAL OF THE KOREA CONTENTS ASSOCIATION, 2023-01, Vol.23 (1), p.105-124

2023

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A Study on the Possibility of Cultural Convergence between Countries Following the Spread of OTT : Focusing on the Comparison between Generations in Korea and Japan

Journal of Media Economics & Culture, 2022-11, Vol.20 (4), p.33-78

2022

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Influences of characteristics of CEOs toward CSR on the journalist’s perceptions : On the Basis of Agent-Stewardship Theory

Journal of Practical Research in Advertising and Public Relations, 2016-12, Vol.9 (4), p.209-235

2016

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A content analysis of the cultural values reflected in 1987 and 1997 Korean magazine advertisements

Asian journal of communication, 2002-01, Vol.12 (1), p.40-57

Yoon, Kak

2002

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소셜 미디어 시대 : CSV활동이 소비자 들의 자발적 참여행동에 미치는 영향

The Korean Journal of Advertising, 2018-04, Vol.29 (3), p.33-55

2018

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A Study on Cultural Crossvergence Phenomenon Applying the Pendulum Theory : Focusing on the Impact of the Pandemic

THE KOREAN JOURNAL OF ADVERTISING, 2021-05, Vol.32 (4), p.59-87

2021

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2007년과 2017년 한국 태국 잡지광고에 투영된 문화적 가치에 관한 비교 연구 : Ralston의 Crossvergence 이론을 중심으로

The Korean Journal of Advertising, 2019-08, Vol.30 (6), p.39-63

2019

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From Cultural Crossvergence to Cultural Convergence in the Era of Social Media : A Comparative Study between Generations in Seoul and Beijing

THE KOREAN JOURNAL OF ADVERTISING, 2021-04, Vol.32 (3), p.41-67

2021

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Ralston’s Crossvergence Theory Examined : A Comparative Study of the Cultural Values Reflected in Korean and Chinese Magazine Ads from 2007 and 2017

The Korean Journal of Advertising, 2019-07, Vol.30 (5), p.29-47

2019

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The Era of SNS, What Makes the Brand Evangelist? : The Effect of Authenticity Types and Message Sources on the Level of Participation in the SIPS Model

The Korean Journal of Advertising, 2017-01, Vol.28 (1), p.73-92

2017

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The Effect of Advertising Label, Message Type, and Message Source of a Facebook’s Native Ad on the Subjects’ Empathy, Perceived Authenticity, and Perception of Commerciality

The Korean Journal of Advertising, 2018-07, Vol.29 (5), p.101-126

2018

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Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians

Psychological reports, 1995-10, Vol.77 (2), p.455-466

Yoon, Kak

1995

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Cannes Lions are Giving Thumbs up to Public Good Advertising and Ad Technology : A Comparative Analysis of the Award-winning Campaigns between 2010 and 2015

The Korean Journal of Advertising, 2016-01, Vol.27 (1), p.71-84

2016

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Mobile Advertising Format's Effect on CTR : The Interaction Effect between Product Characteristics and Product Involvement

The Korean Journal of Advertising, 2017-01, Vol.28 (1), p.7-26

2017

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The Dual Mediation Effect of CSR trust on Consumer Loyalty : The Role of CSV Perceptions, Corporate Attitude and Consumer-Company Identification

The Korean Journal of Advertising, 2014-08, Vol.25 (6), p.7-26

2014

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Attitudes toward advertising held by the boomers and the busters: some facts and myths

Journal of marketing communications, 1995-03, Vol.1 (1), p.25-36

Yoon, Kak

1995

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A Comparitive Study on the effects of CSR and CSV : The Moderating Role of Self-efficacy and Message Involvement

The Korean Journal of Advertising, 2014-02, Vol.25 (2), p.53-72

2014

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The Effects of Sympathy in the MCN Marketing

The Korean Journal of Advertising, 2017-07, Vol.28 (5), p.97-116

2017

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The Effects of Sympathy in the MCN Marketing

The Korean Journal of Advertising, 2017-07, Vol.28 (5), p.97-116

2017

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The effects of arousal on liking and believability of commercials

Journal of marketing communications, 1998-01, Vol.4 (2), p.101-114

1998

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A Study on the Internal Marketing Effects of CSR Activities : The Mediating Effect of Corporate Reputation on Employees’Job Satisfaction, Organizational Identification and Organizational Citizenship Behavior

Journal of Public Relations, 2011-08, Vol.15 (3), p.41-76

2011

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The effects of television commercial pacing on viewers' attention and memory

Do the Cultural Barriers in Global Advertising Still Exist? : A Comparative Study on Ralston’s Crossvergence Theory Focusing on the Cultural Values Reflected in Korean and US TV Ads from 2007 and 2017

Effects of program engagement and length of ads on pre-roll advertising: Moderating effect of intrusion

Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism

Mediating Effect of OTT Service Use Between Social Distance and Global Consumer Behavior : Focusing on Comparison between Korean and Japanese Generation style for the Journal of Korean Contents

A Study on the Possibility of Cultural Convergence between Countries Following the Spread of OTT : Focusing on the Comparison between Generations in Korea and Japan

Influences of characteristics of CEOs toward CSR on the journalist’s perceptions : On the Basis of Agent-Stewardship Theory

A content analysis of the cultural values reflected in 1987 and 1997 Korean magazine advertisements

소셜 미디어 시대 : CSV활동이 소비자 들의 자발적 참여행동에 미치는 영향

A Study on Cultural Crossvergence Phenomenon Applying the Pendulum Theory : Focusing on the Impact of the Pandemic

2007년과 2017년 한국 태국 잡지광고에 투영된 문화적 가치에 관한 비교 연구 : Ralston의 Crossvergence 이론을 중심으로

From Cultural Crossvergence to Cultural Convergence in the Era of Social Media : A Comparative Study between Generations in Seoul and Beijing

Ralston’s Crossvergence Theory Examined : A Comparative Study of the Cultural Values Reflected in Korean and Chinese Magazine Ads from 2007 and 2017

The Era of SNS, What Makes the Brand Evangelist? : The Effect of Authenticity Types and Message Sources on the Level of Participation in the SIPS Model

The Effect of Advertising Label, Message Type, and Message Source of a Facebook’s Native Ad on the Subjects’ Empathy, Perceived Authenticity, and Perception of Commerciality

Comparison of Beliefs about Advertising, Attitude toward Advertising, and Materialism Held by African Americans and Caucasians

Cannes Lions are Giving Thumbs up to Public Good Advertising and Ad Technology : A Comparative Analysis of the Award-winning Campaigns between 2010 and 2015

Mobile Advertising Format's Effect on CTR : The Interaction Effect between Product Characteristics and Product Involvement

The Dual Mediation Effect of CSR trust on Consumer Loyalty : The Role of CSV Perceptions, Corporate Attitude and Consumer-Company Identification

Attitudes toward advertising held by the boomers and the busters: some facts and myths

A Comparitive Study on the effects of CSR and CSV : The Moderating Role of Self-efficacy and Message Involvement

The Effects of Sympathy in the MCN Marketing

The Effects of Sympathy in the MCN Marketing

The effects of arousal on liking and believability of commercials

A Study on the Internal Marketing Effects of CSR Activities : The Mediating Effect of Corporate Reputation on Employees’Job Satisfaction, Organizational Identification and Organizational Citizenship Behavior

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