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Hyundai Motor's Global Marketing Strategy

Asia Marketing Journal (Online), 2014-04, Vol.16 (1), p.215-228

2014

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Innovative Marketing Channel in the South Korean Retail Banking Industry

Asia Marketing Journal (Online), 2013-04, Vol.15 (1), p.23-42

2013

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Caffe Bene: Creating Values for Customers

아시아마케팅저널, 2012, 14(3), , pp.185-197

2012

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Brand Concept Elaboration Strategy for an Extended Brand

Asia Marketing Journal (Online), 2012-10, Vol.14 (3), p.153-167

2012

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신한카드 브랜드구축을 위한 IMC전략

아시아마케팅저널, 2011, 13(3), , pp.249-264

2011

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대한항공의 문화마케팅 전략

아시아마케팅저널, 2009, 11(3), , pp.167-184

2009

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한국 암웨이 대의명분 마케팅

아시아마케팅저널, 2009, 11(3), , pp.205-224

2009

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통합적 브랜드 전략과 창의적 미디어 솔루션을 조화시킨 마케팅 커뮤니케이션 선도기업

Asia Marketing Journal (Online), 2006-10, Vol.8 (3), p.123-139

2006

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Can Genesis BBQ Group Be the World's Largest and Best Global Franchise Group? : Chairman Yoon Hong-geun’s Challenge to Do It Until It Works and Outcomes

Journal of Marketing Management Research, 2024-04, Vol.29 (2), p.67-84

2024

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마케팅과 Ethnography

Asia Marketing Journal (Online), 2010-01, Vol.11 (4)

Yoo, Chang Jo

2010

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Case Study on Consumers’ Role Change and Status Conversion under High Technology Era: Relationship Change between Brand and Community Members

Korea Business Review, 2022-05, Vol.26 (2), p.77-107

2022

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Does Potential Loss Information of Financial Investment Products Operates to Disadvantage in Attracting Investment? : Moderating Effect of Risk Aversion and Product Type

korean management review, 2018-12, Vol.47 (6), p.1367-1390

Yoo, Chang Jo

2018

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소비자의 역할변화에 대한 탐색적 연구

Asia Marketing Journal (Online), 2008-07, Vol.10 (2)

Yoo, Chang Jo

2008

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마케팅과 Ethnography

Asia Marketing Journal (Online), 2010, Vol.11 (4), p.121-128

유창조(Chang Jo Yoo)

2010

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온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구

Asia Marketing Journal (Online), 2011-10, Vol.13 (3)

2011

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