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When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers

Applied cognitive psychology, 2018-11, Vol.32 (6), p.815-822

2018

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Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

The journal of product & brand management, 2022-01, Vol.31 (1), p.56-72

2022

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.30-48

2021

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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Journal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544

2014

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Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Journal of research in interactive marketing, 2023-03, Vol.17 (2), p.215-231

2023

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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Journal of interactive marketing, 2017-08, Vol.39, p.89-103

2017

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Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

International marketing review, 2014-06, Vol.31 (4), p.363-389

2014

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Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

Journal of interactive marketing, 2020-05, Vol.50 (1), p.65-80

2020

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How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention

International journal of advertising, 2021-08, Vol.40 (5), p.810-834

2021

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I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Journal of interactive marketing, 2018-11, Vol.44, p.122-139

2018

Volltextzugriff (PDF)

Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

International journal of advertising, 2024-03, p.1-31

2024

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When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

International journal of advertising, 2022-04, Vol.41 (3), p.541-562

2022

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Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

Journal of fashion marketing and management, 2024-03

2024

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When shoppers don’t have enough self-control resources: applying the strength model of self-control

The Journal of consumer marketing, 2017-01, Vol.34 (4), p.328-337

Yim, Mark Yi-Cheon

2017

Volltextzugriff (PDF)

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

Journal of retailing and consumer services, 2021-01, Vol.58, p.102332, Article 102332

2021

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Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

International journal of advertising, 2018-11, Vol.37 (6), p.958-983

2018

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Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory

Journal of current issues and research in advertising, 2020-01, Vol.41 (1), p.20-35

2020

Volltextzugriff (PDF)

Drivers of attitudes toward luxury brands

International marketing review, 2014-06, Vol.31 (4), p.363-389

2014

Volltextzugriff (PDF)

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

Journal of advertising, 2012-07, Vol.41 (2), p.113-128

2012

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THE IMPACT OF STEREOSCOPIC THREE-DIMENSIONAL (3-D) ADVERTISING: The Role of Presence in Enhancing Advertising Effectiveness

Journal of advertising, 2012-06, Vol.41 (2), p.113-128

2012

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Imagine Yourself in Use: Measuring the Construct of Consumption Vision

Advances in Consumer Research, 2013, Vol.41, p.1

2013

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Social Networks and Media Brands: Exploring the Effect of Media Brands’ Perceived Social Network Usage on Audience Relationship

Handbook of Social Media Management, p.737-749

Volltextzugriff (PDF)

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When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers

Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

When shoppers don’t have enough self-control resources: applying the strength model of self-control

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory

Drivers of attitudes toward luxury brands

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

THE IMPACT OF STEREOSCOPIC THREE-DIMENSIONAL (3-D) ADVERTISING: The Role of Presence in Enhancing Advertising Effectiveness

Imagine Yourself in Use: Measuring the Construct of Consumption Vision

Social Networks and Media Brands: Exploring the Effect of Media Brands’ Perceived Social Network Usage on Audience Relationship

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