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Relationship marketing orientation: scale development and cross-cultural validation

Journal of business research, 2005-02, Vol.58 (2), p.185-194

2005

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Developing a scale for stakeholder orientation

European journal of marketing, 2007-11, Vol.41 (11/12), p.1306-1327

2007

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The effect of relationship marketing orientation on business performance in a service-oriented economy

The Journal of services marketing, 2002-12, Vol.16 (7), p.656-676

2002

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Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

Journal of international marketing (East Lansing, Mich.), 2005-01, Vol.13 (1), p.36-57

2005

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20-MHz phased array ultrasound transducer for in vivo ultrasound imaging of small animals

Ultrasonics, 2022-12, Vol.126, p.106821-106821, Article 106821

2022

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Stakeholder Orientation and Business Performance: The Case of Service Companies in China

Journal of international marketing (East Lansing, Mich.), 2005-01, Vol.13 (1), p.89-110

2005

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Harmony and cooperation: their effects on IJV performance in China

Cross cultural management, 2010-01, Vol.17 (3), p.312-326

2010

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A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

European journal of marketing, 2004-09, Vol.38 (9/10), p.1158-1172

2004

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The Effects of Social Capital and Organizational Innovativeness in Different Institutional Contexts

Journal of international business studies, 2008-06, Vol.39 (4), p.589-612

2008

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Market orientation and business performance in a Chinese business environment

Journal of business research, 2003-03, Vol.56 (3), p.227-239

2003

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Relationship marketing the Chinese way

Business horizons, 2000-01, Vol.43 (1), p.16-24

2000

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Impact of Balanced Scorecard implementation on company performance of PRC listed companies in the healthcare industry

Journal of transnational management, 2023, Vol.28 (1-2), p.35-73

2023

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Leading through the development of the trust cycle according to the I-Ching

Journal of transnational management, 2023, Vol.28 (3-4), p.215-248

2023

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The Key Components of Feng Shui and Their Implications for Marketing

Psychology & marketing, 2012-07, Vol.29 (7), p.479-487

Yau, Oliver H. M.

2012

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The impact of executive board gender diversity, R&D investment, marketing expenses on company performance in the healthcare industry

Journal of transnational management, 2022-01, Vol.27 (1), p.3-36

2022

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Jupsang leadership orientation: Conceptualization and scale development

Journal of transnational management, 2023, Vol.28 (3-4), p.168-199

2023

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Is relationship marketing for everyone?

European journal of marketing, 2000-10, Vol.34 (9/10), p.1111-1127

2000

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Feng Shui Principles in Residential Housing Selection

Psychology & marketing, 2012-07, Vol.29 (7), p.502-518

2012

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The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers

Journal of business ethics, 2003-10, Vol.47 (3), p.223-235

2003

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Chinese women at the crossroads: an empirical study on their role orientations and consumption values in Chinese society

The Journal of consumer marketing, 2001-07, Vol.18 (4), p.348-367

2001

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Do Traditional Chinese Cultural Values Nourish a Market for Pirated CDs?

Journal of business ethics, 2009-04, Vol.88 (Suppl 1), p.185-196

2009

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Market orientation and business performance

European journal of marketing, 2003-06, Vol.37 (5/6), p.910-936

2003

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Female role orientation of Chinese women: Conceptualization and scale development

Psychology & marketing, 2004-12, Vol.21 (12), p.1033-1058

2004

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Consumer Sentiment in Australia: A Replication and Cross-national Comparison

European journal of marketing, 1990-10, Vol.24 (10), p.44-58

1990

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Chinese Cultural Values: Their Dimensions and Marketing Implications

European journal of marketing, 1988-05, Vol.22 (5), p.44-57

Yau, Oliver H. M

1988

Volltextzugriff (PDF)

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Relationship marketing orientation: scale development and cross-cultural validation

Developing a scale for stakeholder orientation

The effect of relationship marketing orientation on business performance in a service-oriented economy

Market Orientation, Relationship Marketing Orientation, and Business Performance: The Moderating Effects of Economic Ideology and Industry Type

20-MHz phased array ultrasound transducer for in vivo ultrasound imaging of small animals

Stakeholder Orientation and Business Performance: The Case of Service Companies in China

Harmony and cooperation: their effects on IJV performance in China

A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

The Effects of Social Capital and Organizational Innovativeness in Different Institutional Contexts

Market orientation and business performance in a Chinese business environment

Relationship marketing the Chinese way

Impact of Balanced Scorecard implementation on company performance of PRC listed companies in the healthcare industry

Leading through the development of the trust cycle according to the I-Ching

The Key Components of Feng Shui and Their Implications for Marketing

The impact of executive board gender diversity, R&D investment, marketing expenses on company performance in the healthcare industry

Jupsang leadership orientation: Conceptualization and scale development

Is relationship marketing for everyone?

Feng Shui Principles in Residential Housing Selection

The Effects of Attitudinal and Demographic Factors on Intention to Buy Pirated CDs: The Case of Chinese Consumers

Chinese women at the crossroads: an empirical study on their role orientations and consumption values in Chinese society

Do Traditional Chinese Cultural Values Nourish a Market for Pirated CDs?

Market orientation and business performance

Female role orientation of Chinese women: Conceptualization and scale development

Consumer Sentiment in Australia: A Replication and Cross-national Comparison

Chinese Cultural Values: Their Dimensions and Marketing Implications

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