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Southeast Asian consumer acceptance of 3D virtual fitting technologies in cross-border online shopping

Fashion and Textiles, 2024, 11(1), , pp.1-21

2024

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Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

Journal of fashion marketing and management, 2024-07

2024

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Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products

Management decision, 2019-11, Vol.57 (11), p.3159-3176

2019

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Prototypical brands and cultural influences

Management decision, 2019-10, Vol.57 (11), p.3159-3176

2019

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The Effect of Consumers' Technological Readiness on Perceived Shopping Value and Word-of-Mouth in Fashion AR Store

International Journal of Costume and Fashion, 2022-12, Vol.22 (2), p.58-70

2022

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Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

International journal of retail & distribution management, 2024-03, Vol.52 (3), p.277-294

2024

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Entry market choices and post-entry growth patterns among born globals in consumer goods sectors

International marketing review, 2018-10, Vol.35 (6), p.958-980

2018

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The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

Journal of fashion marketing and management, 2021-06, Vol.25 (3), p.389-406

2021

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NIE-based SME brand building in foreign markets: an exploratory study

The journal of product & brand management, 2019-03, Vol.28 (1), p.63-79

2019

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Effect of country image and materialism on the quality evaluation of Korean products

Asia Pacific journal of marketing and logistics, 2020-01, Vol.32 (2), p.386-405

2020

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Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status

Asia Pacific journal of marketing and logistics, 2020-02, Vol.32 (2), p.386-405

2020

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The mediating effects of micro country image by product category and country

International journal of market research, 2019-11, Vol.61 (6), p.668-682

2019

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Differential effects of macro and micro country images by product category and by country among Saudi consumers

Management decision, 2018-07, Vol.56 (8), p.1663-1681

2018

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Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study

Journal of Islamic marketing, 2023-11, Vol.14 (12), p.3085-3112

2023

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The Influence of Country Image, the Korean Wave, and Website Characteristics on Cross-Border Online Shopping Intentions for Korean Cosmetics: Focusing on US and Chinese Consumers

International Journal of Costume and Fashion, 2020-12, Vol.20 (2), p.38-49

2020

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The Effects of Augmented Reality Technology in Fashion Stores on Flow and Usage Intention

Journal of the Korean Society of Costume, 2022-02, Vol.72 (1), p.51-68

Yang, Heesoon

2022

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How do Dynamic 3D Virtual Models Elicit a Positive Consumer Response in Online Retail Settings?

International Journal of Costume and Fashion, 2019-06, Vol.19 (1), p.69-86

2019

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Relationships Between the Capabilities and Export Performance of Korean Clothing and Textiles SMEs and the Moderating Effects of Export Mode on These Relationships

Clothing and textiles research journal, 2019-01, Vol.37 (1), p.3-19

2019

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Network evolution and cultivation patterns during the internationalization process: case analyses from Korean SMEs

Asian business & management, 2017-12, Vol.16 (4-5), p.323-351

2017

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Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

Journal of fashion marketing and management, 2014-01, Vol.18 (2), p.187-205

2014

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Purchase Intention of Korean Fashion Products Using 3D Virtual Fitting Technology in Cross-Border Online Site : Focusing on Vietnamese, Indonesian and Thai consumers

Journal of the Korean Society of Costume, 2022-04, Vol.72 (2), p.22-37

2022

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The Influence of Technological and Symbolic Innovation on New Product Adoption in a Social Context

Family and consumer sciences research journal, 2013-12, Vol.42 (2), p.138-149

2013

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The Effect of Shopping Benefits and Technological Innovativeness on the Intention to Use Overseas Direct Purchase Sites : Focusing on Perceived Value and Trust

Journal of the Korean Society of Costume, 2023-12, Vol.73 (6), p.93-111

2023

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The Formation of Attitudes Toward Cross-Border Shopping Websites

Han'guk Ŭiryu Hakhoe chi. Journal of the Korean Society of Clothing & Textiles, 2023-08, Vol.47 (4), p.609-624

2023

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The Effect of Augmented Reality Technology Perception on Fashion Product Purchase Intention according to Technology Readiness

Journal of the Korean Society of Costume, 2021-04, Vol.71 (2), p.126-141

2021

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Southeast Asian consumer acceptance of 3D virtual fitting technologies in cross-border online shopping

Effect of Chinese consumer characteristics on the attitude of AI-curated fashion service and the purchase intention of fashion products

Prototypical brands and cultural influences: Enhancing a country’s image via the marketing of its products

Prototypical brands and cultural influences

The Effect of Consumers' Technological Readiness on Perceived Shopping Value and Word-of-Mouth in Fashion AR Store

Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia

Entry market choices and post-entry growth patterns among born globals in consumer goods sectors

The role of Korean prototypical brand image in shaping country image and quality evaluations: a cross-cultural examination

NIE-based SME brand building in foreign markets: an exploratory study

Effect of country image and materialism on the quality evaluation of Korean products

Effect of country image and materialism on the quality evaluation of Korean products: Empirical findings from four countries with varying economic development status

The mediating effects of micro country image by product category and country

Differential effects of macro and micro country images by product category and by country among Saudi consumers

Acculturation, religiosity, and willingness to accept Korean products among Muslim consumers: an exploratory study

The Influence of Country Image, the Korean Wave, and Website Characteristics on Cross-Border Online Shopping Intentions for Korean Cosmetics: Focusing on US and Chinese Consumers

The Effects of Augmented Reality Technology in Fashion Stores on Flow and Usage Intention

How do Dynamic 3D Virtual Models Elicit a Positive Consumer Response in Online Retail Settings?

Relationships Between the Capabilities and Export Performance of Korean Clothing and Textiles SMEs and the Moderating Effects of Export Mode on These Relationships

Network evolution and cultivation patterns during the internationalization process: case analyses from Korean SMEs

Impacts of country images on luxury fashion brand: facilitating with the brand resonance model

Purchase Intention of Korean Fashion Products Using 3D Virtual Fitting Technology in Cross-Border Online Site : Focusing on Vietnamese, Indonesian and Thai consumers

The Influence of Technological and Symbolic Innovation on New Product Adoption in a Social Context

The Effect of Shopping Benefits and Technological Innovativeness on the Intention to Use Overseas Direct Purchase Sites : Focusing on Perceived Value and Trust

The Formation of Attitudes Toward Cross-Border Shopping Websites

The Effect of Augmented Reality Technology Perception on Fashion Product Purchase Intention according to Technology Readiness

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