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The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Journal of business research, 2000-08, Vol.49 (2), p.139-147

2000

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Consumer Response to Polysemous Brand Slogans

The Journal of consumer research, 2007-03, Vol.33 (4), p.515-522

2007

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Consumer Psychology in a Social Media World

1, 2015

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How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making

Journal of behavioral decision making, 2020-01, Vol.33 (1), p.39-51

2020

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Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes

Journal of consumer psychology, 2015-07, Vol.25 (3), p.459-472

2015

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The mere association effect and brand evaluations

Journal of consumer psychology, 2011, Vol.21 (1), p.24-37

2011

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The role of frequency of experience with a product category and temporal orientation in self-referent advertising

Journal of consumer psychology, 2010-07, Vol.20 (3), p.343-354

2010

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The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements

Journal of consumer psychology, 2007, Vol.17 (1), p.49-58

2007

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Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans

Journal of applied psychology, 1991-04, Vol.76 (2), p.268-275

Yalch, Richard F

1991

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It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims

Advances in Consumer Research, 2006, Vol.33, p.586

2006

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To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs

Consumer Psychology in a Social Media World, 2016, p.169-186

1, 2016

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Consumer Processing of Irrelevant Brand Associations

Advances in Consumer Research, 2010, Vol.37, p.480

2010

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The Role of Product Category Familiarity and Temporal Construal in Consumer Self-Referent Advertising

Advances in Consumer Research, 2008, Vol.35, p.1

2008

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A Way with Words: Using Language for Psychological Science in the Modern Era

Consumer Psychology in a Social Media World, 2016, p.222-236

1, 2016

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The Effect of Experience: A Matter of Salience?

The Journal of consumer research, 1980-03, Vol.6 (4), p.406-413

1980

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Pre-election Interview Effects on Voter Turnout

Public opinion quarterly, 1976-01, Vol.40 (3), p.331-336

Yalch, Richard F.

1976

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It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims

Advances in Consumer Research, 2005, Vol.33, p.586

2005

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Consumer Response to Initial Product Trial: A Bayesian Analysis

The Journal of consumer research, 1980-06, Vol.7 (1), p.32-41

1980

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A test of the self-perception explanation of the effects of rewards on intrinsic interest

Journal of experimental social psychology, 1978-01, Vol.14 (2), p.180-192

1978

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Motivations for Consumer Engagement with Social Media

Consumer Psychology in a Social Media World, 2016, p.3-22

1, 2016

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When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers

The Journal of consumer research, 1978-03, Vol.4 (4), p.243-246

1978

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Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Consumer Psychology in a Social Media World, 2016, p.23-39

1, 2016

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Using Store Music for Retail Zoning: A Field Experiment

Advances in consumer research, 1993, Vol.20, p.632

1993

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Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns

Consumer Psychology in a Social Media World, 2016, p.239-253

1, 2016

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Resistance to Electronic Word of Mouth as a Function of the Message Source and Context

Consumer Psychology in a Social Media World, 2016, p.40-52

1, 2016

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The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

Consumer Response to Polysemous Brand Slogans

Consumer Psychology in a Social Media World

How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making

Whose fault is it? Effects of relational self-views and outcome counterfactuals on self-serving attribution biases following brand policy changes

The mere association effect and brand evaluations

The role of frequency of experience with a product category and temporal orientation in self-referent advertising

The SMAART Scale: A Measure of Individuals’ Automatic Access to Secondary Meanings in Polysemous Statements

Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans

It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims

To Forward or Not: Consumer Response to Brand Crises in the Context of Micro Blogs

Consumer Processing of Irrelevant Brand Associations

The Role of Product Category Familiarity and Temporal Construal in Consumer Self-Referent Advertising

A Way with Words: Using Language for Psychological Science in the Modern Era

The Effect of Experience: A Matter of Salience?

Pre-election Interview Effects on Voter Turnout

It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims

Consumer Response to Initial Product Trial: A Bayesian Analysis

A test of the self-perception explanation of the effects of rewards on intrinsic interest

Motivations for Consumer Engagement with Social Media

When Eating Begets Buying: The Effects of Food Samples on Obese and Nonobese Shoppers

Being a Likable Braggart: How Consumers Use Brand Mentions for Self-Presentation on Social Media

Using Store Music for Retail Zoning: A Field Experiment

Marketing Unhealthy Foods to Children on Facebook: Social Policy and Public Health Concerns

Resistance to Electronic Word of Mouth as a Function of the Message Source and Context

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