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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Journal of interactive marketing, 2017-08, Vol.39, p.89-103

2017

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Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

The journal of product & brand management, 2022-01, Vol.31 (1), p.56-72

2022

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When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers

Applied cognitive psychology, 2018-11, Vol.32 (6), p.815-822

2018

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Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

Journal of interactive marketing, 2020-05, Vol.50 (1), p.65-80

2020

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Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.30-48

2021

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Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

Journal of the Academy of Marketing Science, 2014-09, Vol.42 (5), p.528-544

2014

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How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention

International journal of advertising, 2021-08, Vol.40 (5), p.810-834

2021

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I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Journal of interactive marketing, 2018-11, Vol.44, p.122-139

2018

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Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Journal of research in interactive marketing, 2023-03, Vol.17 (2), p.215-231

2023

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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

International journal of advertising, 2024-03, p.1-31

2024

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When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

International journal of advertising, 2022-04, Vol.41 (3), p.541-562

2022

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Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

Journal of fashion marketing and management, 2024-03

2024

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Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

Journal of retailing and consumer services, 2021-01, Vol.58, p.102332, Article 102332

2021

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When shoppers don’t have enough self-control resources: applying the strength model of self-control

The Journal of consumer marketing, 2017-01, Vol.34 (4), p.328-337

Yim, Mark Yi-Cheon

2017

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Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

International marketing review, 2014-06, Vol.31 (4), p.363-389

2014

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The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

Journal of advertising, 2012-07, Vol.41 (2), p.113-128

2012

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Dynamic Rolling for a Modular Loop Robot

The International journal of robotics research, 2009-06, Vol.28 (6), p.758-773

2009

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Assessing Tissue Damage Around a Tape Spring Steerable Needle With Sharp Turn Radii

IEEE open journal of engineering in medicine and biology, 2024-01, Vol.5, p.45-49

2024

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Diffusion Tensor Imaging Investigation of Uncinate Fasciculus Anatomy in Healthy Controls: Description of a Subgenual Stem

Neuropsychobiology, 2017-01, Vol.75 (3), p.132-140

2017

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Automated Self-Assembly of Large Maritime Structures by a Team of Robotic Boats

IEEE transactions on automation science and engineering, 2015-07, Vol.12 (3), p.958-968

2015

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IEEE_Xplore

Robots Made From Ice: An Analysis of Manufacturing Techniques

2020 IEEE/RSJ International Conference on Intelligent Robots and Systems (IROS), 2020, p.1933-1938

2020

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IEEE_Xplore

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

International journal of advertising, 2018-11, Vol.37 (6), p.958-983

2018

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Microfabricated Foldable Wings for Centimeter-Scale Microflyers

Journal of microelectromechanical systems, 2020-10, Vol.29 (5), p.1127-1129

2020

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IEEE_Xplore

Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory

Journal of current issues and research in advertising, 2020-01, Vol.41 (1), p.20-35

2020

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Stakeholders’ Perceptions Sought to Inform the Development of a Low-Cost Mobile Robot for Older Adults: A Qualitative Descriptive Study

Clinical nursing research, 2018-02, Vol.27 (1), p.61-80

2018

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Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective

Exploring consumers’ attitude formation toward their own brands when in crisis: cross-national comparisons between USA and China

When nostalgia marketing backfires: Gender differences in the impact of nostalgia on youthfulness for older consumers

Are Digital Menus Really Better than Traditional Menus? The Mediating Role of Consumption Visions and Menu Enjoyment

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media

Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores

How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention

I See Myself in Service and Product Consumptions: Measuring Self-transformative Consumption Vision (SCV) Evoked by Static and Rich Media

Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions

When verbal metaphors become more persuasive: the interplay between goal orientation of ad claims and metaphor

Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

Exploring the impact of the physical conditions of mannequin displays on mental simulation: An embodied cognition theory perspective

When shoppers don’t have enough self-control resources: applying the strength model of self-control

Drivers of attitudes toward luxury brands: A cross-national investigation into the roles of interpersonal influence and brand consciousness

The Impact of Stereoscopic Three-Dimensional (3-D) Advertising

Dynamic Rolling for a Modular Loop Robot

Assessing Tissue Damage Around a Tape Spring Steerable Needle With Sharp Turn Radii

Diffusion Tensor Imaging Investigation of Uncinate Fasciculus Anatomy in Healthy Controls: Description of a Subgenual Stem

Automated Self-Assembly of Large Maritime Structures by a Team of Robotic Boats

Robots Made From Ice: An Analysis of Manufacturing Techniques

Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games

Microfabricated Foldable Wings for Centimeter-Scale Microflyers

Do Celebrity Endorsements Benefit Familiar Luxury Brands? A Perspective From Social Adaptation Theory

Stakeholders’ Perceptions Sought to Inform the Development of a Low-Cost Mobile Robot for Older Adults: A Qualitative Descriptive Study

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