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The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton

Journal of macromarketing, 2024-06, Vol.44 (2), p.328-331

Wooliscroft, Ben

2024

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Macromarketing the Time is Now

Journal of macromarketing, 2020-06, Vol.40 (2), p.153-155

Wooliscroft, Ben

2020

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Effectuation and internationalisation: a review and agenda for future research

Small business economics, 2020-10, Vol.55 (3), p.777-811

2020

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WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries

Journal of macromarketing, 2023-06, Vol.43 (2), p.171-174

2023

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Drivers of Ethical Consumption: Insights from a Developing Country

Journal of macromarketing, 2023-06, Vol.43 (2), p.175-189

2023

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Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities

Journal of macromarketing, 2024-03, Vol.44 (1), p.81-115

2024

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Macromarketing and the Systems Imperative

Journal of macromarketing, 2021-03, Vol.41 (1), p.116-123

Wooliscroft, Ben

2021

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Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Journal of macromarketing, 2020-06, Vol.40 (2), p.237-249

2020

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Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing

Journal of macromarketing, 2024-03, Vol.44 (1), p.74-80

2024

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Brand Externalities: A Taxonomy

Journal of macromarketing, 2021-06, Vol.41 (2), p.356-372

2021

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An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts

Journal of business research, 2022-09, Vol.148, p.161-173

2022

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The acceptance of wind energy in a leading country and low deployment country of wind energy: A cross-national comparative analysis

Renewable energy focus, 2018-12, Vol.27, p.111-119

2018

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Diffusion of innovation: The case of ethical tourism behavior

Journal of business research, 2016-08, Vol.69 (8), p.2711-2720

2016

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Well-Being and Everyday Ethical Consumption

Journal of happiness studies, 2019-01, Vol.20 (1), p.141-163

2019

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Growth, Excess and Opportunities: Marketing Systems’ Contributions to Society

Journal of macromarketing, 2018-12, Vol.38 (4), p.355-363

2018

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The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research

Journal of cleaner production, 2023-11, Vol.426, p.138740, Article 138740

2023

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Brands Defined as Semiotic Marketing Systems

Journal of macromarketing, 2015-09, Vol.35 (3), p.287-301

2015

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Ethical behaviour on holiday and at home: combining behaviour in two contexts

Journal of sustainable tourism, 2017-04, Vol.25 (4), p.589-604

2017

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The evolution of conspicuous consumption

Journal of historical research in marketing, 2012-01, Vol.4 (1), p.154-176

2012

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Introduction to the Special Issue on Research Methodologies for Macromarketing: Macromarketing Research; It’s Not Rocket Science … It’s Much Harder

Journal of macromarketing, 2016-03, Vol.36 (1), p.8-10

Wooliscroft, Ben

2016

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Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries

Journal of macromarketing, 2021-03, Vol.41 (1), p.172-173

2021

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The evolution of consumer well-being

Journal of historical research in marketing, 2012-01, Vol.4 (1), p.177-189

2012

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Struggling and Thriving: Effectuation in Social and Economic Stress

Sustainability, 2024-02, Vol.16 (4), p.1366

2024

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Marketing strategy: From the origin of the concept to the development of a conceptual framework

Journal of historical research in marketing, 2012-01, Vol.4 (1), p.30-55

2012

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Effectual networking capability and SME performance in international B2B markets

The Journal of business & industrial marketing, 2023-11, Vol.38 (12), p.2655-2672

2023

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The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton

Macromarketing the Time is Now

Effectuation and internationalisation: a review and agenda for future research

WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries

Drivers of Ethical Consumption: Insights from a Developing Country

Systematic Theory Mapping: Deciphering Causal Complexity of Brand Externalities

Macromarketing and the Systems Imperative

Social Consequences of Nascent Markets: Emergence and Growth of Begging in 1859-1880 Denver

Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing

Brand Externalities: A Taxonomy

An investigation of sustainable consumption behavior systems – Exploring personal and socio-structural characteristics in different national contexts

The acceptance of wind energy in a leading country and low deployment country of wind energy: A cross-national comparative analysis

Diffusion of innovation: The case of ethical tourism behavior

Well-Being and Everyday Ethical Consumption

Growth, Excess and Opportunities: Marketing Systems’ Contributions to Society

The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research

Brands Defined as Semiotic Marketing Systems

Ethical behaviour on holiday and at home: combining behaviour in two contexts

The evolution of conspicuous consumption

Introduction to the Special Issue on Research Methodologies for Macromarketing: Macromarketing Research; It’s Not Rocket Science … It’s Much Harder

Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries

The evolution of consumer well-being

Struggling and Thriving: Effectuation in Social and Economic Stress

Marketing strategy: From the origin of the concept to the development of a conceptual framework

Effectual networking capability and SME performance in international B2B markets

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