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Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

Journal of business ethics, 2022-05, Vol.177 (3), p.491-505

2022

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Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?

International journal of advertising, 2016-01, Vol.35 (5), p.864-887

Windels, Kasey

2016

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Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

Qualitative market research, 2019-06, Vol.22 (3), p.325-343

Windels, Kasey

2019

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Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions

Journal of advertising, 2020-08, Vol.50 (2), p.207-216

2020

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Invisible labors: U.S. advertising agencies’ race and ethnicity problem

International journal of advertising, 2023-12, p.1-20

2023

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From below the glass ceiling: female perspectives in the world of advertising

Journal of gender studies, 2024-01, Vol.33 (1), p.45-57

2024

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Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements

Journal of advertising, 2024-01, p.1-18

2024

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How brand-cause fit shapes real world advertising messages: a qualitative exploration of 'femvertising'

International journal of advertising, 2019-11, Vol.38 (8), p.1240-1263

2019

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Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Journal of advertising, 2020-01, Vol.49 (1), p.18-33

2020

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Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising

Feminist media studies, 2023-01, Vol.23 (1), p.1-18

2023

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Examining the Ad Industry's Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory

Journal of current issues and research in advertising, 2023-10, Vol.44 (4), p.411-428

2023

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Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities

Journal of current issues and research in advertising, 2024-04, Vol.45 (2), p.257-275

2024

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What's in a Number? Minority Status and Implications for Creative Professionals

Creativity research journal, 2011-10, Vol.23 (4), p.321-329

Windels, Kasey

2011

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New Advertising Agency Roles in the Ever-Expanding Media Landscape

Journal of current issues and research in advertising, 2018-09, Vol.39 (3), p.226-243

2018

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Examining Consumers' Recognition of Native and Banner Advertising on News Website Home Pages

Journal of interactive advertising, 2020-01, Vol.20 (1), p.1-16

2020

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The influence of self-construal and materialism on social media intensity: a study of China and the United States

International journal of advertising, 2016-05, Vol.35 (3), p.569-588

2016

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My friend likes this brand: Do ads with social context attract more attention on social networking sites?

Computers in human behavior, 2018-07, Vol.84, p.420-429

2018

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Altered states: The effects of media and technology on the creative process in advertising agencies

Journal of marketing communications, 2019-01, Vol.25 (1), p.1-27

2019

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Teaching Creativity: Experimental Evidence of Three Strategies for Teaching Industry Standards for Creative Excellence

Journal of advertising education, 2017-05, Vol.21 (1), p.13-25

2017

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How being female impacts learning and career growth in advertising creative departments

Employee relations, 2015-01, Vol.37 (1), p.122-140

2015

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Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies

Journal of current issues and research in advertising, 2014-07, Vol.35 (2), p.147-166

2014

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The Creative Code: A moderator of divergent thinking in the development of marketing communications

Journal of marketing communications, 2015-07, Vol.21 (4), p.241-259

2015

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Female Representation among Advertising's Creative Elite: A Content Analysis of the Communication Arts Advertising Annual

Advertising & society quarterly, 2018, Vol.18 (4)

2018

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The construction of gender and creativity in advertising creative departments

Gender in management, 2012-11, Vol.27 (8), p.502-519

2012

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Measuring the organisational impact on creativity: The creative code intensity scale

International journal of advertising, 2012-01, Vol.31 (4), p.795-818

2012

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Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality

Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?

Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions

Invisible labors: U.S. advertising agencies’ race and ethnicity problem

From below the glass ceiling: female perspectives in the world of advertising

Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements

How brand-cause fit shapes real world advertising messages: a qualitative exploration of 'femvertising'

Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses

Deferring gender equality until the next generation: evidence of the persistence of postfeminist discourse in advertising

Examining the Ad Industry's Race and Ethnicity Problem: Application and Extension of Co-Cultural Theory

Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities

What's in a Number? Minority Status and Implications for Creative Professionals

New Advertising Agency Roles in the Ever-Expanding Media Landscape

Examining Consumers' Recognition of Native and Banner Advertising on News Website Home Pages

The influence of self-construal and materialism on social media intensity: a study of China and the United States

My friend likes this brand: Do ads with social context attract more attention on social networking sites?

Altered states: The effects of media and technology on the creative process in advertising agencies

Teaching Creativity: Experimental Evidence of Three Strategies for Teaching Industry Standards for Creative Excellence

How being female impacts learning and career growth in advertising creative departments

Confined Creativity: The Influence of Creative Code Intensity on Risk Taking in Advertising Agencies

The Creative Code: A moderator of divergent thinking in the development of marketing communications

Female Representation among Advertising's Creative Elite: A Content Analysis of the Communication Arts Advertising Annual

The construction of gender and creativity in advertising creative departments

Measuring the organisational impact on creativity: The creative code intensity scale

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